Roblox partners with IARC to enhance global age and content ratings

Roblox Corporation has partnered with the International Age Rating Coalition to enhance global age and content ratings for its experiences. This integration will facilitate age and content rating assignments for Roblox experiences by rating authorities across various countries and regions. By adopting IARC's framework, Roblox reaffirms its commitment to safety and trust within its global community. This collaboration will increase clarity by replacing Roblox's content maturity labels with those of trusted and familiar rating agencies worldwide.

Roblox Corporation (NYSE: RBLX), a leading immersive gaming and creation platform, has announced a strategic partnership with the International Age Rating Coalition (IARC) to enhance global age and content ratings for its experiences. This collaboration aims to facilitate age and content rating assignments for Roblox experiences by rating authorities across various countries and regions, empowering parents and players to make informed choices [1].

The integration of IARC's widely used framework will replace Roblox's content maturity labels with those of trusted and familiar rating agencies worldwide. For instance, players in the United States will see ratings from the ESRB, whereas players in the Republic of Korea will see ratings from GRAC, and players in Germany will see ratings from the USK. These clear, region-specific ratings reflect local cultural norms and will help families identify age-appropriate content while further reinforcing Roblox's alignment with global safety standards [2].

Matt Kaufman, Roblox's Chief Safety Officer, stated, "Roblox is committed to creating a safe platform for our users and empowering parents to make the best decision for their children. We’re excited to partner with IARC and hope it will provide parents globally with more clarity and confidence regarding age-appropriate content" [1].

This partnership is part of Roblox's ongoing efforts to enhance user safety, particularly in response to increasing scrutiny and regulatory pressures concerning child safety online. Roblox has also been expanding its age estimation technology, which involves scanning users’ selfies and analyzing facial features to estimate age, as well as employing ID age verification and documented parental consent [3].

The collaboration with IARC is expected to streamline the process for creators to obtain age and content ratings, providing parents with an efficient and proven method to inform themselves about the content their children may experience. This initiative aligns with Roblox's vision to foster a safe and supportive environment for young players, despite ongoing challenges in ensuring complete safety.

References:
[1] https://www.morningstar.com/news/business-wire/20250903736247/roblox-partners-with-iarc-to-enhance-global-age-and-content-ratings
[2] https://www.marketscreener.com/news/roblox-corporation-partners-with-the-international-age-rating-coalition-to-enhance-global-age-and-co-ce7d59dbdb8df421
[3] https://columnadigital.com/roblox-amplia-tecnologia-de-estimacion-de-edad/