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Robinhood's Short Selling and Social Trading Features Boost Buy Rating from Goldman Sachs Analyst
ByAinvest
Friday, Sep 12, 2025 10:51 am ET1min read
Robinhood Markets announced several new products and features, including short selling and a social trading platform, to attract and retain users in a competitive landscape. Analyst James Yaro of Goldman Sachs maintained a Buy rating on Robinhood with a price target of $130. The new features are expected to increase engagement and make technical analysis of stocks and investments easier. Robinhood stock is up 2.6% to $120.53 on Thursday.
Robinhood Markets, Inc. (HOOD) has announced several new products and features aimed at enhancing user engagement and attracting new customers. These include the introduction of short selling and a social trading platform, both of which are expected to significantly impact the company's competitive landscape. Goldman Sachs analyst James Yaro maintained a Buy rating on Robinhood with a price target of $130, reflecting the positive outlook on the new features [2].The social trading platform, dubbed "Robinhood Social," allows users to follow and replicate the trades of prominent investors and Members of Congress. This feature is set to launch in early 2026 and will enable manual trade copying across various asset classes, including stocks, crypto, and options. Users will need to verify their identities and portfolios to ensure the authenticity of the information [1].
The introduction of short selling marks a significant infrastructure enhancement for Robinhood, making the company more comparable to other brokers. This feature is expected to increase engagement and provide additional trading opportunities for users [2].
The new features come at a time when the regulatory environment has evolved enough to allow a safer entry into the copy trading market. Robinhood's move is part of its broader strategy to diversify its product offerings and boost its market share. The company has also announced advanced AI features, including tools for building stock screeners, and the launch of prediction markets for pro and college football events [1].
Robinhood stock is currently trading at $120.53, up 2.6% on Thursday, with a 52-week trading range of $20.67 to $123.44. The stock has seen a year-to-date increase of 206% in 2025 [2].
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