Robinhood Partners with OGC Nice for European Expansion

Robinhood, a prominent global financial services company, has announced a multi-year partnership with French soccer team OGC Nice, marking its first significant foray into European football. The partnership, set to commence in the 2025/26 season, will see Robinhood become the principal partner and front-of-shirt sponsor for both the men's and women's teams in domestic and European competitions. This strategic move is part of Robinhood's broader initiative to expand its presence in Europe, where it has recently introduced a new range of products, including access to U.S. stocks and cryptocurrencies.

The deal, which spans three seasons, includes extensive branding opportunities for Robinhood. The company's logo will be prominently displayed on the jerseys, training kits, and warm-up gear of OGC Nice players. Additionally, Robinhood will have visibility on stadium signage and digital platforms, further amplifying its brand presence. The partnership also involves collaborative content creation with OGC Nice players and ambassadors, including a dedicated financial web series aimed at engaging fans and promoting financial empowerment.

This sponsorship aligns with Robinhood's mission to democratize finance and make investing accessible to a broader audience. The company, known for its commission-free trading platform, aims to leverage the popularity of soccer to reach new customers in Europe. OGC Nice, based on the French Riviera, is a well-regarded club with a strong fan base, making it an attractive partner for Robinhood's expansion efforts.

Fabrice Bocquet, the general manager of OGC Nice, expressed pride in welcoming Robinhood as a partner, highlighting the company's modern and innovative approach to finance. He noted that Robinhood's global reach and digital savvy align well with OGC Nice's ambition to innovate and expand its international presence. Cynthia Marcou, the director of partnerships, merchandising, and digital at OGC Nice, echoed these sentiments, emphasizing the shared vision of ambition and innovation between the two entities.

Johann Kerbrat, senior vice president and general manager of Robinhood Crypto, also commented on the partnership, stating that it reflects Robinhood's commitment to expanding its presence in Europe. He noted that France is becoming a key hub for fintech, making it a strategic location for Robinhood's growth. The partnership is also personally significant for Kerbrat, who has a deep connection to Nice, having studied and started his career there.

The announcement of this partnership has generated excitement among OGC Nice supporters, who will see the Robinhood logo on the new 2025-26 jerseys, set to be unveiled on July 2. The deal was facilitated by KLUTCH Sports Group, which acted as Robinhood's agency for sports and entertainment partnerships, and SportQuake, a specialized sports sponsorship agency.

This partnership represents a significant step for Robinhood in its European expansion, leveraging the popularity of soccer to reach a broader audience and promote its financial products. For OGC Nice, the deal provides a high-profile partner that shares its values of innovation and accessibility, further enhancing the club's brand and reach. The partnership also includes branded content and digital collaborations, further integrating Robinhood's presence within the OGC Nice community.