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Robert Kiyosaki, the renowned author of “Rich Dad Poor Dad,” has made a significant move in the
market. On July 11, he announced via Twitter that he had purchased Bitcoin at $110,000, a price he believes will seem inexpensive if Bitcoin reaches $1 million. This move places him in what analyst Raoul Pal refers to as the “Banana Zone,” a phase where latecomers, driven by the fear of missing out (FOMO), buy at the peak and subsequently face losses.Kiyosaki’s strategy is grounded in his “PIGs Get Fat. HOGs Get Slaughtered” rule. He plans to hold onto his Bitcoin until less disciplined investors drive the prices even higher, at which point he will sell during their panic. He warns that FOMO is akin to a contagious disease that spreads rapidly in crowded markets, and buying now, even at seemingly high prices, is crucial for future profits.
Kiyosaki’s early entry into the Bitcoin market was at $6,000, a price he admits felt expensive at the time. He regrets not learning about modern money sooner and believes that if Bitcoin reaches $1 million, he will regret not adding more at $110,000. This lesson has guided his current moves, and he is open about past mistakes, using them to inform his present decisions.
Despite recognizing the risk, Kiyosaki is prepared to handle a potential $100,000 loss, thanks to his past work and savings. This financial cushion allows him to weather sharp drops, which are common in the crypto market. He advises small investors to buy Bitcoin in any amount they can afford, even if it’s just one Satoshi, which is one hundred millionth of a Bitcoin. He expects newcomers to look back and wish they had seized every opportunity to buy.
Kiyosaki’s transparency about his purchase prices provides his followers with a clear understanding of his risk tolerance. He views each trade as a learning experience rather than a quick way to make money. By sharing his entry point at $110,000, he sets a practical example of his commitment to achieving the $1 million goal for Bitcoin.

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