RMCF shares surge 12.24% intraday as insider buying and franchise ranking boost investor confidence.

Rocky Mountain Chocolate Factory (RMCF) surged 12.24% intraday amid renewed investor confidence driven by insider buying and franchise growth optimism. Recent insider purchases, including $251,435 by VALUE INVESTMENT CORP. GLOBAL and $208,873 by Interim CEO Jeffrey Geygan, signaled strong internal confidence. Concurrently, the company’s recognition in Entrepreneur Magazine’s 2026 Franchise 500® ranking and its franchise-led expansion plans—highlighted by commitments for 34 new stores—sparked market enthusiasm. While Q3 revenue fell 4.43% year-over-year, improved gross margins and profitability, coupled with positive sentiment around execution potential, offset concerns. Institutional investors like Global Value Investment Corp. also added shares, reinforcing the bullish momentum. The confluence of strategic optimism, insider validation, and franchise momentum appears to have fueled the sharp intraday rally.