RLX Technology Inc Reports Q3 2025 Earnings: Revenue Up 49% YoY, Non-GAAP Operating Profit at RMB188 Million

RLX Technology Inc reported a 49% YoY increase in net revenue to RMB1.1 billion in Q3 2025, with a non-GAAP operating profit of RMB188 million. International markets contributed 70-80% of revenues, driven by the Asia Pacific franchise retail model. However, revenue from Mainland China remains below pre-2021 levels, and the UK government's ban on disposable e-vapor products posed regulatory challenges. The company maintained a strong cash position with total financial assets of RMB16.4 billion.