RLX Technology Reports Q2 Adjusted EPS of 0.218 Renminbi per ADS

RLX Technology Inc, a Chinese e-vapor company, has reported Q2 adjusted EPS of 0.218 renminbi per ADS. The company engages in the e-vapor industry, from research and development to offline distribution, and provides closed-system rechargeable e-vapor products with various features. Its products are primarily sold in its offline retail outlets through distributors, retailers, and customer representatives.

RLX Technology Inc. (NYSE: RLX), a leading Chinese e-vapor company, has reported its Q2 2025 adjusted EPS at 0.218 Renminbi per ADS. The company, which specializes in the e-vapor industry from research and development to offline distribution, continues to showcase strong financial performance and strategic growth initiatives.

RLX's Q2 2025 earnings reflect a 40.3% year-over-year increase in net revenues to RMB880.0 million (US$122.8 million), driven primarily by successful international expansion [2]. The company's gross margin improved to 27.5% from 25.2% in Q2 2024, indicating a disciplined approach to cost management.

Non-GAAP income from operations surged 147.6% to RMB116.2 million (US$16.2 million), while Non-GAAP net income reached RMB291.2 million (US$40.6 million). The company announced a dividend of US$0.01 per ADS, payable to shareholders of record as of September 12, 2025 [2].

The company's strong performance can be attributed to effective strategy execution, global expansion, and disciplined cost control. Management expressed confidence in navigating industry transformation while prioritizing global compliance and implementing data-driven localization strategies [2].

RLX Technology's strategic focus on product innovation and international expansion has positioned it well against competitors, especially in a challenging regulatory environment. The company's Q1 2025 financial results demonstrated significant growth, with net revenues soaring by 47% year-over-year and gross profit margin improving to 28.6% [3].

Investors have shown strong confidence in RLX's long-term prospects. Analysts project 2025 revenue of $430M and a 24.75% stock upside, supported by institutional investors boosting holdings by over 29% in Q2 2025 [1].

RLX's ability to innovate within regulatory constraints, optimize costs, and diversify revenue streams presents a compelling case for investors seeking exposure to the e-vapor sector. The upcoming Q2 2025 earnings report will be a critical test of RLX's ability to sustain its momentum.

References:
[1] https://www.ainvest.com/news/rlx-technology-q2-2025-earnings-growth-potential-china-vapor-market-strategic-valuation-play-2508/
[2] https://www.stocktitan.net/news/RLX/rlx-technology-announces-unaudited-second-quarter-2025-financial-marm0x6glr0s.html
[3] https://www.investing.com/news/transcripts/earnings-call-transcript-rlx-technology-sees-strong-q1-2025-growth-amid-regulatory-challenges-93CH-4198652