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Rivian's EV Production Sets Stage for Profitability with Mass-Market Model
ByAinvest
Thursday, Dec 4, 2025 4:07 am ET1min read
Rivian, an electric vehicle (EV) start-up, is following Tesla's business model, with a high-end model, ramped up production, and a mass-market model in the works. Despite achieving a gross profit, the company remains unprofitable due to research and development and sales costs. The R2, Rivian's mass-market truck, is expected to be released in 2026, which will be a critical test for the company's viability in the competitive auto industry.
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