The Rise of Mini-Foods: A Shift in Consumer Preferences Amid Tight Budgets and Weight-Loss Trends.

The US food industry is shifting towards smaller portions, driven by consumer budgets, weight-loss drugs, and corporate strategies. Brands are shrinking products without lowering prices, appealing to budget-conscious consumers. Coca-Cola and Pepsi are introducing smaller packs, while companies like Utz Brands and Mondelēz are increasing smaller-sized offerings. The trend offers options for those saving money or watching their weight, but benefits corporate bottom lines as well.