Ripple's Old Ad Resurfaces, Sparking Super Bowl Buzz; XRP ETF on the Horizon
Ripple's recent marketing efforts have sparked excitement within the XRP community, with the resurfacing of an old advertisement featuring Azimo's use of RippleNet for global payments. The ad, which emphasizes the theme "The Future of Finance Has No Boundaries," has led to speculation about Ripple's potential marketing plans, including a possible Super Bowl advertisement.
The advertisement, which was not new but rather from several years ago, showcases RippleNet's capabilities in facilitating seamless cross-border transactions. It highlights Ripple's partnership with Azimo, which was officially announced in 2020. At that time, Azimo integrated Ripple's On-Demand Liquidity (ODL) solution to enhance remittance services, particularly in corridors such as the Philippines.
Market speculation has been fueled by the sudden release of the advert, with some community members believing Ripple could prepare a broader campaign to promote XRP's utility in global payments. The mention of the Super Bowl in user discussions further amplified expectations, as securing an advertisement slot during the event would represent a major step in mainstream marketing.
Meanwhile, Purpose Investments, a prominent Canadian asset management firm, has revealed plans to introduce the first-ever XRP exchange-traded fund (ETF). The firm has filed a preliminary prospectus for a spot XRP ETF, positioning itself to potentially lead the market in XRP investment products ahead of many U.S. competitors. This development is particularly significant as Purpose Investments previously achieved a milestone by launching North America's inaugural Bitcoin ETF in 2021. Should the regulatory authorities grant approval for this new ETF, it is expected to create an accessible route for investors to engage with the XRP asset ecosystem without the necessity of holding XRP directly. The success of this ETF could pave the way for further institutional adoption and diversification within the thriving cryptocurrency sector.
