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"Ripple Backs New Non-Profit to Boost US Crypto Literacy"

Coin WorldWednesday, Mar 5, 2025 10:32 am ET
1min read

The National Cryptocurrency Association (NCA), a newly established non-profit organization, has launched with the mission of enhancing Americans' understanding of cryptocurrencies. Backed by a $50 million grant from Ripple (XRP), a leading blockchain company, the NCA aims to promote crypto literacy and safe adoption nationwide in the United States.

Stuart Alderoty, President of the NCA, stated, "Crypto going mainstream is no longer a question of 'if' but 'when'. Millions are already benefiting from crypto, making it quicker and easier to shop online, send money anywhere in the world, create apps, art, and games, or build financial futures. We’re giving a voice to users from all walks of life and serving as a guide for how to use crypto responsibly."

The NCA website offers guidance and questionnaires for those interested in entering or investing in cryptocurrency. It features stories of everyday cryptocurrency holders and provides conversational advice for beginners.

To assess current crypto engagement, the NCA partnered with harris Poll to survey 10,000 U.S. cryptocurrency holders. The findings revealed that 81% are interested in learning more about the future of crypto. Additionally, one in five American adults already use cryptocurrencies, with 76% of users reporting positive impacts on their lives, including increased financial independence and opportunities for personal growth.

The survey also highlighted diverse applications of cryptocurrencies among users:

  • 39% use it for shopping
  • 32% have bought, sold, or used NFTs
  • 31% send crypto to family

Brad Garlinghouse, CEO of Ripple, emphasized the timeliness of the NCA’s mission, stating, "The opportunity for crypto — especially in the US — is now stronger than ever."

The NCA plans to provide educational resources, including easy-to-understand explainers and real stories from everyday people using crypto, to bridge the knowledge gap and promote responsible usage.

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