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The theme park industry is roaring back to life, and investors who act now could catch a thrilling ride to market-beating returns. Today, I'm pointing you to United Parks & Resorts (PRKS)—the parent company of Busch Gardens and SeaWorld—where a game-changing new attraction is set to supercharge revenue streams. Buckle up: The Big Bad Wolf: The Wolf's Revenge at Busch Gardens Williamsburg isn't just a roller coaster—it's a revenue launchpad that could propel this stock to new highs.

Opening on May 23, 2025, The Big Bad Wolf: The Wolf's Revenge is no ordinary ride. This $6 million-plus inverted coaster is North America's longest family-friendly model, clocking in at over 2,500 feet of track and hitting 40 mph. Built by Bolliger & Mabillard—the gold standard in thrill rides—this coaster replaces the older Drachen Fire, strategically upgrading both capacity and appeal.
But here's why this matters for investors:
- 50th Anniversary Bonanza: The ride debuts alongside Busch Gardens Williamsburg's 50th-anniversary celebrations, which include 1970s-themed entertainment, discounted beer, and limited-edition merch. Early access for Annual Pass Members (May 16–18) will prime the park for record attendance.
- Nostalgia Meets Modern Thrills: The Wolf's Revenge honors the original 1984 Big Bad Wolf coaster but adds a fresh narrative and cutting-edge engineering. This blend of nostalgia and innovation is a proven attendance driver—just look at Disney's Star Wars: Rise of the Resistance.
- Multiplier Effects: Riders will spend more on food, souvenirs, and extended stays. With the park's Oktoberfest section now revitalized, ancillary revenue streams are set to surge.
Let's cut through the hype and look at the numbers.
In Q2 2024, PRKS reported a 3% revenue jump to $497.6 million and an 8% attendance rise. While not directly tied to Busch Gardens' specific attractions, these gains are part of a broader strategy of investing in high-profile rides to drive per-guest spending. The company's CEO, Marc Swanson, has been clear: new attractions like The Wolf's Revenge are “key to exceeding 2019 revenue levels.”
Consider this:
- Historical Precedent: After SeaWorld Orlando's Penguin Trek coaster launched in 2024, revenue hit a record $795 million in the first half of the year—a 7% increase.
- Annual Pass Member Momentum: Over 1,000,000 pass holders now enjoy early access to new rides. Their loyalty translates to predictable revenue streams, even in down cycles.
- Expansion Pipeline: Beyond Williamsburg, Busch Gardens Tampa's Wild Oasis and upcoming coasters ensure this isn't a one-trick pony.
Critics might cite Q1 2025's $16.1 million net loss—but that was due to holiday timing shifts, not operational failure. The company's Q2 bounce-back proves its resilience. Meanwhile, PRKS is uniquely positioned to capitalize on two trends:
1. Theme Park Renaissance: Post-pandemic demand for immersive experiences is at an all-time high. Families are trading screen time for real-world thrills.
2. Stock Valuation: At a P/E ratio of 15 (vs. Disney's 28), PRKS is undervalued relative to its growth potential.
This isn't just about one coaster—it's about a strategic shift toward high-margin, experience-driven revenue. The Wolf's Revenge is the first of many 50th-anniversary attractions, and PRKS is primed to dominate the summer travel season.
Action Plan:
1. Buy PRKS at current levels—below its 52-week high of $55.
2. Set a Target: Aim for $65 by year-end, fueled by Q3 earnings reports.
3. Watch for Catalysts: Monitor attendance spikes post-May 23 and any updates on Busch Gardens Tampa's next coaster.
Don't miss the train—er, coaster—to growth. This is a once-in-a-decade opportunity to ride the theme park boom at a discount.
Bottom Line: The Big Bad Wolf isn't just a ride—it's a revenue wolf in sheep's clothing, and it's about to feast on the competition. Get in now before the pack follows.
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