Rich Sparkle surged 28.25% intraday following the announcement that TikTok star Khaby Lame secured a $900 million deal with the company, marking a transformative acquisition in the creator economy. The transaction, which involves Khaby Lame selling a stake in his Step Distinctive Limited to Rich Sparkle Holdings, underscores the firm’s strategic expansion into influencer-driven business models. Additional reports, including a 19.2% intraday gain noted by ANPA News, align with the stock’s sharp rise, reinforcing market optimism around the deal’s potential to reshape the creator industry.
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