Rich Sparkle shares surge 15.21% intraday after acquiring Step Distinctive for $975M in stock, gaining 360M followers and AI-driven e-commerce platform.

Rich Sparkle surged 15.21% intraday, driven by its $975 million all-stock acquisition of TikTok top creator Khaby Lame’s Step Distinctive Limited, securing commercial rights to 160 million TikTok followers and 360 million global social media followers, with projected $4 billion in annual sales. The deal also integrates AI digital twin technology to commercialize Lame’s likeness and generate multilingual content, transforming the company into a global content e-commerce platform under the "US-listed platform + global top IP + China e-commerce industrialization" model.