Rich Sparkle shares surge 14.67% after-hours after acquiring Khaby Lame's company in $900 million all-stock deal.

Rich Sparkle Holdings surged 14.67% in after-hours trading following its $900 million all-stock acquisition of TikTok star Khaby Lame’s global digital brand. The deal, positioning the firm as a creator-led commerce player, marks a strategic pivot from corporate services to AI-driven livestreaming, e-commerce, and influencer monetization. By securing exclusive rights to Khaby Lame’s massive audience and integrating a multilingual AI avatar for 24/7 content and commerce, Rich Sparkle signals an aggressive expansion into the creator economy. While analysts caution risks around execution and IP management, the move has redefined the company’s identity, attracting investor optimism about its potential to scale creator-driven commerce. The acquisition underscores Rich Sparkle’s shift toward high-growth digital ventures, aligning with market enthusiasm for the creator economy’s intersection with AI and global e-commerce.