Rich Sparkle surged 13.92% intraday following the announcement of a $900 million acquisition of TikTok star Khaby Lame's core company, Step Distinctive Limited. The deal, which includes leveraging 700 million fans, positions the firm to capitalize on creator economy growth through strategic partnerships with global influencers. The transaction, reported by PR Newswire and multiple financial news outlets on January 15, 2026, marks a pivotal expansion into influencer-driven e-commerce and live-streaming platforms, aligning with the stock’s sharp intraday rally.
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