RH Expands in Europe with Highly Anticipated Paris Opening, Showcasing its Unique Strategy of Luxury Home Furnishings and Architecture

RH, a luxury home furnishings company, is opening its "Mona Lisa" store in Paris, marking its most anticipated opening since entering Europe. The store is part of RH's strategy to take over grand buildings in global hubs and create a curated lifestyle within them. RH announced revenues of $814mn in Q1 2025, with 11.97% growth, bringing its revenue in the past 12 months to $3.27bn. Chairman and CEO Gary Friedman, who rose from a stock boy to lead the company, says their strategy has led to innovation and success despite obstacles.

Restoration Hardware (RH), a prominent luxury home furnishings company, is set to unveil its most anticipated store yet in Paris, marking a significant milestone in its European expansion. Dubbed the "Mona Lisa" store, this grand opening is part of RH's strategic plan to transform iconic buildings in global hubs into curated lifestyle experiences.

The company's latest financial results reflect its continued growth trajectory. In the first quarter of 2025, RH reported revenues of $814 million, representing an 11.97% year-over-year increase. Over the past 12 months, the company's total revenue has reached $3.27 billion, despite operating in one of the most challenging U.S. housing markets in decades [1].

Gary Friedman, RH's chairman and CEO, has been instrumental in the company's transformation. Starting as a stock boy at The Gap, Friedman rose to become the youngest regional manager at Gap and later led Pottery Barn to a $1 billion-plus furniture brand. Under his leadership, RH has navigated through periods of uncertainty, including bankruptcy in 2001, to become a leader in luxury home furnishings [1].

The Paris store, designed by Foster + Partners, is a testament to RH's innovative approach. Located on the Champs-Élysées, the building features a unique design with 18-foot golden gates, a glass-framed interior design studio, and a rooftop restaurant with views of the Eiffel Tower. The store's architectural and design elements are inspired by the principles of Vitruvius, emphasizing balance, symmetry, and perfect proportion [1].

Friedman attributes RH's success to its ability to adapt and innovate in the face of challenges. The company has managed risks associated with tariffs, shifted its production lines away from China, and enhanced revenue streams through strategic initiatives. Despite the recent announcement of tariffs on furniture, RH continues to look forward to future openings, including a store in Mayfair in spring 2026 and RH Milan during Design Week in April 2026 [1].

References:
[1] https://www.ft.com/content/df4ca37e-fc10-4dd7-ac2b-ace1b3decd03
[2] https://www.investing.com/news/transcripts/earnings-call-transcript-alibaba-q1-2025-sees-revenue-growth-ai-investment-surge-93CH-4216799