Revolve and Muus Collective Launch Bellemint: A Fashion-Gaming Revolution

In an unprecedented fusion of fashion and gaming, revolve group (RVLV) and Muus Collective have announced the worldwide launch of Bellemint, a next-gen fashion styling game that merges virtual and real-world shopping like never before. Following a successful U.S. launch, Bellemint is now available globally, allowing fashion lovers to engage with REVOLVE's renowned brand portfolio in an immersive, gamified shopping experience.

Bellemint is a mobile fashion styling game that integrates the renowned brand portfolios of revolve and FWRD into an immersive shopping experience. As Bellemint's exclusive retail partner, REVOLVE is expanding its digital presence, offering a distinctive blend of virtual and real-world fashion designed to deepen customer engagement and expand its reach to new audiences.

In the game, players (known as Stylists) explore REVOLVE's latest collections from popular brands in an interactive digital format, providing an innovative channel for style inspiration and direct purchasing. Stylists can create looks, customize digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participate in daily styling challenges. They can connect with other stylists through voting on their looks and can follow and friend others who inspire them. As players earn their first promotion to a new stylist level in Bellemint, they unlock a limited-time 20% discount to shop on REVOLVE, seamlessly connecting virtual achievements with real-world rewards.

What differentiates Bellemint is its seamless integration with the REVOLVE e-commerce platform, merging the virtual world with the real world to offer customers an aspirational, engaging, and personalized shopping experience. By tapping into the gaming world through a sophisticated and stylized platform, Bellemint supports REVOLVE's commitment to providing exclusive, interactive experiences that foster customer loyalty and drive innovation in retail.

"BELLEMINT offers an immersive and aspirational shopping journey that seamlessly merges virtual fashion with real-world trends," said Sarah Fuchs, Co-Founder, Co-CEO, and Chair of Muus Collective. "Our initial regional launches in Canada, Australia, and New Zealand revealed a highly engaged audience that embraces self-expression and spends an average of 30 minutes a day styling, discovering, and shopping. With even more exciting features coming soon, we're thrilled to introduce this experience to the U.S. audience—REVOLVE's primary market—and can't wait to see how they unlock and embrace their perfect digital and IRL wardrobes."

"The launch of BELLEMINT marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives," said Michael Mente, Co-Founder and Co-CEO, REVOLVE Group Inc. "At REVOLVE, we're committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we're elevating our brand presence with the potential to drive measurable growth for REVOLVE and FWRD."



In conclusion, the worldwide launch of Bellemint represents a significant milestone in the fusion of fashion and gaming. By offering an immersive, gamified shopping experience that seamlessly blends virtual and real-world fashion, Revolve and Muus Collective are poised to drive customer acquisition, engagement, and growth. With a user base that aligns perfectly with REVOLVE's target market, Bellemint is set to revolutionize the way fashion lovers discover, engage, and shop for their favorite brands.