Reviving Halo Ram Trucks to Shape Stellantis' Performance Pickup Thesis
ByAinvest
Friday, Jan 9, 2026 9:44 pm ET1min read
STLA--
Stellantis' Ram brand has unveiled the 2027 Ram 1500 SRT TRX and the first-ever 2027 Ram Power Wagon with Cummins turbo diesel, reviving high-performance gas and heavy-duty diesel pickups. This move reinforces Ram's halo truck portfolio and supports the brand's profitability. However, competitive pressure in core segments and the company's recent net loss remain key risks to watch. Stellantis' revenue is projected to reach €175.3 billion and earnings to €7.6 billion by 2028, with a fair value of €9.75.
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