Revamping Strategy: Inspired Entertainment's Path to Stability

Friday, Aug 29, 2025 6:00 am ET2min read

Inspired Entertainment is a small-cap company attempting to transform into a leaner model that prioritizes cash generation and consistent shareholder returns. The company is shifting its focus away from a diversified approach and concentrating on a smaller, more manageable portfolio. This turnaround path aims to improve efficiency, increase profitability, and generate steady returns for shareholders.

B Strategy, a leading investment firm specializing in digital assets, has announced a significant initiative to launch a U.S.-listed BNB treasury company. With strategic support from YZi Labs, the firm aims to raise $1 billion, positioning itself as a key player in the BNB ecosystem [1].

The treasury company, led by a team of experienced executives including Leon Lu, Max Hua, and Ni Ming, will operate through a U.S.-listed vehicle to hold BNB as a treasury asset. The goal is to become the 'Berkshire Hathaway' of the BNB ecosystem, fostering growth through investments in core technology development, grants for innovative projects, and support for community initiatives. The company will leverage B Strategy's extensive Asia-Pacific footprint to access deep pools of liquidity, market intelligence, and distribution, enabling global investor coverage [1].

The initiative has attracted strong regional backing, with several prominent Asia-based family offices serving as anchor investors in the initial funding round. The team behind B Strategy has a proven track record, with Leon Lu co-founding Metalpha and achieving a 276% return in approximately 24 months. Max Hua, a former CFO and rotating CEO of Bitmain, brings extensive experience in global finance and capital markets. Ni Ming, a co-founder of Metalpha, has held senior roles at 36Kr and Huarong International Financial Holdings, managing over HKD 10 billion in investments [1].

YZi Labs, which manages over $10 billion in assets globally, supports B Strategy's mission. The investment philosophy of YZi Labs emphasizes impact first, with a focus on Web3, AI, and biotech. YZi Labs' portfolio includes over 300 projects from over 25 countries across six continents. Ella Zhang, Head of YZi Labs, expressed confidence in B Strategy's ability to amplify the momentum of BNB and its ecosystem [1].

The BNB ecosystem is growing rapidly, with high on-chain usage and strong incentives driving mass adoption. B Strategy's treasury company aims to hold and actively manage BNB as a core strategic asset, pursuing a 'maximize BNB-per-share' strategy. By combining crypto-native expertise, APAC distribution, and U.S. public-market discipline, B Strategy believes now is the right time to establish a well-capitalized, institutionally managed, pure-play listed vehicle offering institutional investors access to the BNB ecosystem [1].

The company expects to announce the closing of its related financing in the coming weeks. A vast and dedicated BNB community has already formed, representing a powerful global network of users, developers, and enthusiasts. The treasury company will emphasize transparency, verification of holdings, and strong engagement with the BNB ecosystem and community [1].

References:
[1] https://www.morningstar.com/news/pr-newswire/20250825cn57753/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support

Revamping Strategy: Inspired Entertainment's Path to Stability

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