Retail Frenzy Drives Meme Coin Surge—BullZilla Captures the Hype with Structured Promise

Shiba Inu (SHIB) remained stable around $0.00001334 in early September 2025, maintaining its position as one of the most prominent meme coins in the cryptocurrency market. The token, which launched in 2020, continues to attract retail investors due to its community-driven nature and high liquidity. Despite the broader market’s consolidation phase, SHIB has demonstrated resilience, with its circulating supply of over 400 trillion tokens still making it one of the largest by volume. Analysts noted that the token’s performance remains largely driven by sentiment rather than fundamental use cases.

Meanwhile, Pepe (PEPE) experienced a notable increase in trading activity, surging on a trading volume of approximately $924 million during the first half of September. The token, which emerged in early 2024 and is based on the popular internet meme character, has seen a rapid rise in popularity, particularly among younger investors on social media platforms. The sudden spike in volume came amid renewed interest in meme coins following bullish commentary from high-profile investors and influencers. However, market participants cautioned that such volatility is typical of meme coins and may not reflect long-term viability.

The growing interest in meme coins also led to a surge in new projects launching presales in an attempt to capture the same enthusiasm. Among these, the BullZilla (BZ) presale emerged as the most successful in September 2025, outperforming other meme coin offerings in terms of participation and capital raised. The project, which markets itself as a community-driven platform with a focus on decentralized governance and utility tokens, attracted a significant portion of capital flowing into the meme sector. Investors were drawn to its structured tokenomics and transparent roadmap, which differentiate it from many of its less-defined counterparts.

In terms of market structure, meme coins continue to be highly speculative and driven by social media dynamics rather than institutional demand. The majority of transactions involve retail investors, with many tokens experiencing sharp price swings within short timeframes. While SHIB and PEPE have maintained some level of market presence, newer tokens often experience rapid price surges followed by quick corrections, a pattern that underscores the high-risk nature of the segment.

The broader cryptocurrency market has not seen a significant shift in sentiment, with major indices such as the Meme Coin Index and the Crypto Fear & Greed Index remaining in neutral to slightly bullish territory. However, some analysts have expressed concerns about the sustainability of the current momentum, noting that the absence of fundamental innovation or real-world use cases could limit long-term growth for most meme tokens. Nevertheless, as long as retail participation remains strong, the meme coin space is expected to continue attracting attention and capital.