Resale Market Trends: Luxury Consumers Prioritize Investment Pieces and Authenticity

The RealReal's 2025 Resale Report highlights a shift towards investment-oriented purchasing, with 47% of consumers factoring resale value into their decisions. The resale market has seen strong growth in vintage searches and investment jewelry resale values, with luxury investment pieces appreciating by up to 20%. Over 30% of clothing purchases in the U.S. were secondhand, and American designers are gaining traction, with emerging brands like Diotima showing a 152% growth.

The resale market has witnessed a significant shift towards investment-oriented purchasing, as highlighted in The RealReal's 2025 Resale Report. According to the report, 47% of consumers are now considering resale value before buying new items, reflecting a growing trend towards strategic investing in luxury goods [1].

The resale market has seen robust growth, particularly in vintage searches and investment jewelry resale values. Luxury investment pieces have appreciated by up to 20%, indicating strong demand and potential for future appreciation [1]. This trend is further underscored by the fact that over 30% of clothing purchases in the U.S. were secondhand, as consumers seek out long-term value and personal style [1].

American designers are gaining significant traction in the resale market, with emerging brands like Diotima showing remarkable growth of 152% year-over-year. This growth highlights the increasing relevance of American design in the luxury market and the appeal of unique, high-quality pieces [1].

The RealReal's report also notes the impact of cultural shifts and nostalgia on resale trends. Nostalgia for 2010s fashion and 1980s maximalism has driven the revival of specific items, such as Hervé Léger bandage dresses and vintage Mugler suits. These trends indicate that consumers are not only buying for personal style but also for long-term investment and cultural relevance [1].

The report underscores the economic and cultural forces reshaping demand and value in the resale market. As inflation and rising retail prices continue to influence consumer behavior, the resale market offers an attractive alternative for those seeking to unlock the value of their luxury assets [1].

In conclusion, the resale market is undergoing a significant transformation, driven by a shift towards investment-oriented purchasing and the growing demand for unique, high-quality pieces. As consumers and investors alike recognize the potential for appreciation and personal expression, the resale market is poised for continued growth.

References:
[1] https://www.globenewswire.com/news-release/2025/09/04/3144736/0/en/The-RealReal-s-2025-Resale-Report.html