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Remixpoint, a Tokyo-listed firm, has made a significant move by becoming the first public company in Japan to pay its CEO entirely in
. This decision aligns the executive's compensation with the company's strategic focus on cryptocurrency, particularly bitcoin. The company's president and representative director will receive 100% of their executive compensation in bitcoin, although technically paid in yen to comply with local corporate and tax laws, the full amount will be immediately converted into BTC and sent to the CEO’s crypto wallet.This initiative is part of Remixpoint's broader strategy to integrate cryptocurrency into its core operations and financial planning. The company has already accumulated a substantial
portfolio, holding over 1,051 BTC, 901 ETH, 13,920 SOL, over 1.19 million XRP, and nearly 2.8 million DOGE, with a total market value exceeding $116 million. This move underscores Remixpoint's commitment to a crypto-centric corporate strategy, aiming to foster "shareholder-oriented management."The decision to pay the CEO in bitcoin reflects growing confidence in the cryptocurrency as a foundational corporate asset. Remixpoint is already executing a $215 million (31.5 billion yen) BTC accumulation plan and continues to explore next-generation treasury strategies grounded in digital assets. This move is designed to reinforce “shareholder-perspective management,” citing feedback from investors urging greater executive alignment with its bitcoin treasury strategy.
Remixpoint's newly appointed CEO, Takashi Tashiro, who took over the role in June, has emphasized that bitcoin will be central to the company's financial strategy. Tashiro's affiliation with BITPoint, a crypto exchange, further solidifies his expertise and involvement in the cryptocurrency space. This decision is not an isolated incident, as other companies and public figures, such as
and New York City Mayor Eric Adams, have also chosen to compensate their executives or receive their salaries in cryptocurrency, reflecting a growing trend in the corporate world.Metaplanet, another Japanese firm, is also making significant strides in the cryptocurrency space. The company has been aggressively accumulating bitcoin, with plans to reach 1% of all bitcoin in existence by 2027. Metaplanet's CEO, Simon Gerovich, envisions using bitcoin as collateral to fund acquisitions, including the potential purchase of a digital bank. This strategy aims to leverage bitcoin's value to expand the company's financial capabilities and competitive edge.
The venture capital firm Ego Death Capital has also entered the bitcoin-focused investment landscape. The firm has secured $100 million in funding to support early-stage bitcoin companies. Ego Death Capital plans to allocate these funds to Series A rounds for startups generating between $1 million and $3 million in annual revenue. The firm's strategic focus on bitcoin-native startups reflects a growing institutional enthusiasm for the cryptocurrency, driven by the strong performance of spot bitcoin ETFs and the growth of corporate bitcoin treasuries.
Ego Death Capital's investments include bitcoin exchanges, savings platforms, and payment apps built on bitcoin's Lightning Network. The firm's narrow focus on bitcoin distinguishes it from other crypto venture firms, highlighting its belief in bitcoin as a foundational technology for future innovation. This focused strategy positions Ego Death Capital to capitalize on the growing interest and investment in the cryptocurrency space.

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