REMAX Unveils Marketing as a Service (MaaS) Platform to Enhance Agent Productivity and Market Leadership

RE/MAX has launched a "Marketing as a Service" platform to enhance marketing capabilities for over 145,000 agents across the US and Canada. The AI-powered platform offers automated listing packages, customizable advertising programs, and real-time analytics. The base package is offered at no cost, with advanced features planned for release in the coming months. This initiative is part of RE/MAX's broader strategy to solidify its competitive positioning by leveraging AI and tech innovations to increase agent productivity and retention.

RE/MAX, a leading global real estate franchisor, has announced the launch of its Marketing as a Service (MaaS) platform, designed to empower its over 145,000 agents across the US and Canada. This AI-powered platform aims to enhance marketing capabilities by offering automated listing packages, customizable advertising programs, and real-time analytics. The base package is offered at no cost, with advanced features slated for release in the coming months.

The MaaS platform, powered by Realforce, consolidates top-tier marketing tools into a single, easy-to-navigate experience. Key features include simplified marketing tools, smart automation, performance reporting, and polished brand presence. Agents can launch strategic marketing campaigns with minimal effort and maximum impact, allowing them to focus more on client interactions.

Abby Lee, EVP of Marketing, Communications and Events for RE/MAX Holdings, Inc., highlighted the importance of this initiative, stating, "Marketing as a Service is designed to run in the background while REMAX agents stay front and center with their clients. It's another great example of REMAX leaning into AI and tech innovations to help agents win listings, save time and build their businesses."

This launch comes at a pivotal time for RE/MAX, as the brand has been undergoing a digital transformation. Earlier this year, RE/MAX unveiled a bold, digital-forward brand refresh and launched several other innovative platforms, including MAXReferSM, MAXEngageSM, and AspireSM. These initiatives aim to solidify RE/MAX's competitive positioning and ensure the brand remains an industry leader through purposeful innovation.

The MaaS platform is part of RE/MAX's broader strategy to leverage AI and tech innovations to increase agent productivity and retention. By providing agents with advanced marketing tools, RE/MAX hopes to attract and develop the next generation of top-producing agents and strengthen its value proposition in the competitive real estate industry.

[1] https://www.marketscreener.com/news/remax-launches-marketing-as-a-service-platform-to-empower-affiliates-and-strengthen-market-leadership-ce7c50d9db8dff2d
[2] https://www.morningstar.com/news/pr-newswire/20250826la58800/remax-launches-marketing-as-a-service-platform-to-empower-affiliates-and-strengthen-market-leadership