REMAX Launches 'Marketing as a Service' Platform to Empower Agents and Boost Market Leadership

REMAX has launched a "Marketing as a Service" platform to empower its affiliates and strengthen its market leadership. The platform provides a seamless way for affiliates to market smarter and offer elevated service to clients. Powered by Realforce, MaaS is an AI-fueled system that enables affiliates to launch strategic marketing campaigns with minimal effort and maximum impact. The platform offers simplified marketing tools, smart automation, performance reporting, and quarterly market report emails, among other features. REMAX affiliates can serve their clients with MaaS's no-cost base package, which includes flyers, digital and social content, and performance tracking.

REMAX, a leading global real estate franchisor, has announced the launch of its Marketing as a Service (MaaS) platform. The new platform is designed to help REMAX affiliates across the U.S. and Canada market listings more easily, connect with clients more effectively, and drive business growth more strategically. The platform represents REMAX's ongoing commitment to investing in its value proposition for its network of over 145,000 agents [1].

Powered by Realforce, MaaS is an AI-fueled system that enables affiliates, including Broker/Owners, agents, and teams, to launch strategic marketing campaigns with minimal effort and maximum impact. Key features of MaaS include simplified marketing tools, smart automation, performance reporting, and quarterly market report emails. The platform consolidates top-tier marketing tools into a single, easy-to-navigate experience [2].

Abby Lee, EVP of Marketing, Communications, and Events for RE/MAX Holdings, Inc., stated, "This is about giving REMAX affiliates every advantage in this highly competitive industry. Marketing as a Service is designed to run in the background while REMAX agents stay front and center with their clients. It's another great example of REMAX leaning into AI and tech innovations to help agents win listings, save time, and build their businesses."

MaaS arrives at a pivotal time in REMAX's evolution. Earlier this year, the company unveiled a bold, digital-forward brand refresh designed to help agents shine in competitive markets. The company also launched MAXReferSM, a global referral platform powered by AI, MAXEngageSM, a rewards-based app that encourages agents to get loud on social media, and AspireSM, an innovative onboarding program to attract and develop top-producing REMAX agents. MaaS strengthens the REMAX value proposition by making it easier for agents to market listings, put clients first, and grow their businesses [2].

REMAX affiliates can serve their clients with MaaS's no-cost base package, which includes flyers, digital and social content, and performance tracking. Advanced features such as lead generation, print mailers, recruiting campaigns, and video will roll out in the months ahead. Lee added, "We're being very aggressive in providing REMAX affiliates with difference-making competitive advantages that help them stand out—especially on social and digital platforms where most people begin their home search. REMAX is the most productive real estate network in the world and REMAX agents are the most trusted professionals in the business—we want consumers to know that when they're choosing an agent to work with."

References:
[1] https://www.streetinsider.com/PRNewswire/REMAX+Launches+Marketing+as+a+Service+Platform+to+Empower+Affiliates+and+Strengthen+Market+Leadership/25250101.html
[2] https://www.marketscreener.com/news/remax-launches-marketing-as-a-service-platform-to-empower-affiliates-and-strengthen-market-leaders-ce7c50d9db8dff2d