REMAX Launches Marketing as a Service (MaaS) Platform for Affiliates

REMAX launches Marketing as a Service (MaaS), a data-driven platform to help affiliates market listings more effectively and drive business growth. MaaS is powered by Realforce and offers automated listing packages, customizable ad programs, and real-time analytics, making it easier for affiliates to connect with clients and grow their business.

REMAX, the leading global real estate franchise, has announced the launch of Marketing as a Service (MaaS), a data-driven platform designed to help its affiliates market listings more effectively and drive business growth. The new platform, powered by Realforce, offers automated listing packages, customizable ad programs, and real-time analytics, making it easier for affiliates to connect with clients and grow their business.

MaaS is part of REMAX's ongoing commitment to invest in its value proposition for its network of over 145,000 agents. The platform consolidates top-tier marketing tools into a single, easy-to-navigate experience, allowing affiliates to launch strategic marketing campaigns with minimal effort and maximum impact. Key features include simplified marketing tools, smart automation, performance reporting, quarterly market report emails, and polished brand presence.

Abby Lee, EVP of Marketing, Communications, and Events for RE/MAX Holdings, Inc., stated, "This is about giving REMAX affiliates every advantage in this highly competitive industry. Marketing as a Service is designed to run in the background while REMAX agents stay front and center with their clients. It's another great example – one of many this year – of REMAX leaning into AI and tech innovations to help agents win listings, save time, and build their businesses."

MaaS arrives at a pivotal time in REMAX's evolution, with the company having unveiled a bold, digital-forward brand refresh earlier this year. The company also launched MAXReferSM, a global referral platform powered by AI, MAXEngageSM, a rewards-based app encouraging agents to be active on social media, and AspireSM, an innovative onboarding program to attract and develop top-producing agents.

The platform's no-cost base package includes flyers, digital and social content, and performance tracking. Advanced features such as lead generation, print mailers, recruiting campaigns, and video will be rolled out in the coming months. REMAX affiliates across the U.S. and Canada can start utilizing MaaS immediately.

References:

[1] https://www.marketscreener.com/news/remax-launches-marketing-as-a-service-platform-to-empower-affiliates-and-strengthen-market-leadership-ce7c50d9db8dff2d
[2] https://www.prnewswire.com/news-releases/remax-launches-marketing-as-a-service-platform-to-empower-affiliates-and-strengthen-market-leadership-302538225.html