Reliance Bridges Insurtech and DeFi with Strategic Cardano Integration

Reliance Global Group, Inc. (Nasdaq: RELI) has added Cardano (ADA) to its Digital Asset Treasury (DAT) initiative, marking its second major cryptocurrency investment following an initial Ethereum (ETH) acquisition earlier in September 2025. The move aligns with the company’s strategy to diversify its digital asset holdings and leverage blockchain innovation within the insurance and financial services sectors. Cardano, a top ten cryptocurrency by market capitalization, was selected for its energy-efficient proof-of-stake consensus mechanism, peer-reviewed development framework, and real-world adoption initiatives, including blockchain-based identity projects in EthiopiaReliance Global Group (RELI) Completes Initial Cardano (ADA) Purchase Under Digital Asset Treasury Initiative^[1].

Reliance’s DAT initiative, launched in late 2025, aims to pursue long-term capital appreciation while positioning the company at the forefront of decentralized finance (DeFi) integration. The acquisition of Cardano underscores Reliance’s focus on quality over quantity in its digital asset portfolio. Key attributes highlighted include Cardano’s layered architecture, which separates transaction and smart contract layers for simplified upgrades, and its treasury model, which funds ongoing development without external fundingReliance Global Adds Cardano To Digital Asset Treasury Following Initial Ethereum Purchase^[2]. The company also emphasized Cardano’s governance structure, allowing ADA holders to vote on proposals, and its commitment to formal verification methods to ensure protocol robustnessReliance Global Group (RELI) Completes Initial Cardano (ADA) Purchase Under Digital Asset Treasury Initiative^[3].

Ezra Beyman, Reliance’s Chairman and CEO, stated that the addition of Cardano reflects a disciplined approach to digital asset management. “Unlike many companies that treat digital assets opportunistically, Reliance is pursuing a structured, oversight-driven strategy,” Beyman said. The company’s Crypto Advisory Board will continue guiding decisions, ensuring compliance with governance, custody, and regulatory standards. Reliance plans to strategically expand its digital asset positions, prioritizing long-term value creation for shareholdersCardano Nears $1 as Reliance Adds ADA, ETF Odds at 92%^[4].

The decision to include Cardano follows Reliance’s broader technological strategy, which integrates artificial intelligence and analytics into its insurance platforms, such as RELI Exchange and 5MinuteInsure.com. By extending this expertise to blockchain, the company aims to bridge Insurtech with decentralized finance, unlocking new growth opportunities. The DAT initiative is designed to mitigate risks inherent in blockchain markets through robust custody protocols and compliance frameworksReliance Global Group (RELI) Completes Initial Cardano (ADA) Purchase Under Digital Asset Treasury Initiative^[5].

Analysts note that Reliance’s move aligns with growing institutional interest in Cardano, which has seen increased adoption and on-chain activity, including over 114 million transactions on its mainnet. The company’s decision also coincides with a surge in Cardano’s price, rebounding from $0.80 to test the $0.90 resistance level, with a 92% probability of ETF approval further boosting investor confidence.

Reliance’s forward-looking statements emphasize its intention to selectively expand digital asset holdings, contingent on market stability and regulatory developments. Risks cited include cryptocurrency volatility, liquidity challenges, and evolving regulatory environments. The company’s Annual Report on Form 10-K for the year ended December 31, 2024, provides a detailed discussion of these uncertainties.