REI Apologizes for Supporting Interior Secretary Doug Burgum, Launches New Coalition to Protect Public Lands

REI, a US retailer, has apologized for endorsing Doug Burgum's nomination as Interior Secretary, citing the Trump administration's policies on public lands as conflicting with the company's values. REI is partnering with the Conservation Alliance to launch a new coalition, Brands for Public Lands, to advocate for transparency and public consultation on public land decisions. The move marks a contrast to many US companies that have aligned with the Trump administration on diversity and inclusion policies.