Regulatory Clarity Fuels Swiss Fintech's U.S. Digital Asset Push

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Swiss fintech firm Taurus, a provider of institutional-grade digital asset infrastructure, has expanded into the United States, opening its first office in New York. The move follows a series of regulatory developments that have created what industry participants describe as a "favorable environment for digital assets," including the passage of the GENIUS and Clarity Acts and the repeal of SEC Staff Accounting Bulletin (SAB) 121. The firm aims to serve U.S. financial institutions seeking compliant solutions for digital asset management as adoption accelerates.

Taurus, which is regulated by Switzerland's Financial Market Supervisory Authority (FINMA), has positioned itself as a key player in bridging traditional finance and blockchain-based systems. The company provides custody, tokenization, and trading technology to major banks such as State Street, Deutsche Bank, and Santander, supporting over 35 blockchain networks. Its New York office marks its second North American location, following an expansion into Vancouver, Canada, earlier this year.

The firm's U.S. expansion is backed by a $65 million Series B funding round in February 2023, led by Arab Bank Switzerland, UBS, and Pictet. The investment was directed toward accelerating international growth and product development, including recent expansions into Solana-based custody and tokenization services. Taurus has also secured approval to offer tokenized securities to retail clients in Switzerland, further solidifying its regulatory credibility.

Zack Bender, a former executive at Fiserv and Swift, has been appointed to lead Taurus's U.S. operations. In a statement, Bender highlighted the regulatory shifts as catalysts for institutional adoption, stating that the changes "pave the way for financial institutions and large corporates to scale digital asset activities." He expressed confidence in Taurus's ability to support clients with "one of the most advanced infrastructures in the world".

The expansion aligns with broader market trends. U.S. banks and corporations are increasingly allocating resources to digital assets, driven by demand for secure, scalable solutions. Taurus's infrastructure is designed to address these needs, offering services such as private asset marketplaces and tokenized securities trading. The firm's focus on institutional-grade compliance also resonates with clients navigating evolving regulatory landscapes.

Industry analysts note that Taurus's entry into the U.S. market underscores growing institutional confidence in digital assets. With clearer regulatory guidelines and a surge in corporate treasuries allocating to crypto-such as SpaceX's recent $133 million Bitcoin transfer and Pineapple Financial's $100 million Injective treasury strategy-the sector is poised for rapid growth. Taurus's New York office is expected to play a pivotal role in facilitating this transition, particularly as U.S. policymakers continue to refine frameworks for digital asset integration.

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