Regulatory Clarity Drives Taurus' New York Expansion into Institutional Crypto Market

Taurus, a Swiss digital asset infrastructure firm, is expanding its U.S. operations with a newly established office in New York, marking its second North American location and signaling a strategic push into the region's growing institutional crypto market. The move follows a regulatory landscape reshaped by the passage of the GENIUS and Clarity Acts and the repeal of SEC Staff Accounting Bulletin (SAB) 121, which industry leaders argue has created a more favorable environment for financial institutions to engage with digital assets, according to a crypto.news report https://crypto.news/taurus-sets-up-new-york-outpost-for-u-s-expansion/.

The firm, which opened its first U.S. outpost in Vancouver, Canada, in 2023, now aims to serve American banks, corporations, and market infrastructure players directly from New York. Taurus, regulated by Switzerland's FINMA, provides custody, tokenization, and trading technology to major global institutions such as State Street, Deutsche Bank, and Santander. Its infrastructure supports over 35 blockchain networks, positioning it to capitalize on the U.S. market's increasing demand for compliant, enterprise-grade solutions, as detailed in a Yahoo Finance article https://finance.yahoo.com/news/swiss-crypto-infrastructure-firm-taurus-130000970.html.

Zack Bender, a capital markets veteran and former executive at Fiserv and Swift, has been appointed to lead Taurus's U.S. operations. Based in New York, Bender emphasized that the regulatory shifts "pave the way for financial institutions and large corporations to scale digital asset activities," with significant adoption expected in the coming quarters, according to CoinDesk https://www.coindesk.com/business/2025/10/29/swiss-crypto-infrastructure-firm-taurus-expands-to-u-s-with-new-york-office. Taurus has also joined Circle's Arc public testnet as a digital asset custody provider, further aligning its expansion with emerging market infrastructure projects, a point noted by crypto.news without additional commentary.

The firm's U.S. entry coincides with a broader industry trend of institutional players deepening their crypto engagement. Taurus raised $65 million in a February 2023 Series B funding round led by Arab Bank Switzerland, UBS, and Pictet, earmarking the capital for international expansion and product development, previously reported by Yahoo Finance. The company's existing remote U.S. clients include major banks and market makers, but the New York office enables direct collaboration with clients in the heart of global finance, as covered earlier by crypto.news.

Regulatory clarity has been a critical enabler for Taurus's expansion. The repeal of SAB 121, which previously restricted banks from holding crypto assets on their balance sheets, and the passage of the GENIUS and Clarity Acts—aimed at clarifying legal frameworks for digital assets—have reduced compliance risks for institutions, according to the Yahoo Finance article. Taurus's infrastructure now supports tokenization and secure asset management, addressing a key barrier to adoption for traditional financial players, a development also highlighted by crypto.news.

The firm's growth strategy underscores a broader shift in the crypto industry, where institutional adoption is increasingly driven by regulatory alignment and technological maturity. With its New York presence, Taurus is positioning itself to capture a segment of the U.S. market that remains underserved by traditional custodians and fintech providers, as noted in the Yahoo Finance coverage.