Reese's Oreo Collaboration: Strategic Launch Boosts Market Amid Shifting Consumer Preferences

Oreo and Reese’s, two iconic names in the confectionery world, are heeding the call of their devoted fans who have long desired an amalgamation of these beloved products. The two companies are set to launch two innovative treats that blend the signature flavors each brand is known for.

Mondelēz International, the parent company of Oreo, and The Hershey Company, which includes Reese’s in its portfolio, have introduced the Reese’s Oreo Cup and the Oreo Reese’s Cookie. These collaborations come after years of consumer demand and online speculation, marking an unprecedented partnership between these two industry giants.

The Reese’s Oreo Cup takes inspiration from the traditional Reese’s peanut butter cup but adds a delightful twist by incorporating Oreo’s signature cookie crumbs into the peanut buttery filling. The confection is encased in layers of milk chocolate and white creme, offering a harmony of flavors designed to please the cravings of peanut butter and chocolate aficionados. Available in King, Standard, and Miniature sizes, the Reese’s Oreo Cup will be a permanent addition to the Reese’s lineup. A presale begins on August 18 through Hershey’s online store, with the product hitting shelves nationwide by September 2025.

Simultaneously, Oreo is resurrecting a successful 2014 concept with a renewed vigor through the Oreo Reese’s Cookie. This treat comprises Oreo’s classic chocolate sandwich cookies filled with a blend of Reese’s peanut butter and Oreo cookie crumbs. Initially available in limited quantities starting September, the cookies will return for a permanent run in January 2026. Fans keen to try this sumptuous cookie can secure early access via Oreo’s website on August 18.

The decision to launch these collaborative products is strategic, as both companies seek to invigorate their offerings amidst evolving consumer preferences and market trends. With a noted decline in demand for traditional indulgent snacks, Mondelēz recently reported a 3.5% drop in North American sales in the second quarter. Meanwhile, Hershey is navigating rising costs in raw materials like cocoa, resulting in increased product prices. The partnership aims to leverage the combined excitement generated by limited-edition releases to stimulate impulse purchases.

Reese’s Vice President of U.S. Confection Marketing, Dan Mohnshine, emphasized the longstanding consumer interest in a Reese’s and Oreo combo, stating that social media has consistently pointed towards such a collaboration. Oreo has similarly embraced co-branding ventures, previously partnering with other major brands to diversify its product offerings. This collaboration with Reese’s is a continuation of Oreo’s strategy to create buzzworthy and culturally relevant products that align with consumer interests.

The launch of these new products could mark a pivotal moment for both Oreo and Reese’s as they attempt to capture a larger share of the snack food market. Fans have already demonstrated enthusiasm through social media interaction and presale registrations, signaling strong consumer demand.

This calculated move by two confectionery powerhouses underlines the evolving nature of the snack industry, where innovation and collaboration are key drivers of market success. By finally bringing together the best of both worlds, Oreo and Reese’s are not only satisfying a decade-long public request but are also setting a precedent for future alliances in the snacking domain.