Reese's and Oreo Collaborate on Two New Products

Reese's and Oreo announce a collaboration with the launch of two new products: Reese's Oreo Cup and Oreo Reese's Cookie. Michelle Deignan, vice president of the Oreo brand, says this partnership redefines snacking leadership by tapping into fan requests. Dan Mohnshine, vice president of US confection marketing for The Hershey Company, notes that this collaboration pushes the boundaries of chocolate and peanut butter and creates something unprecedented.

Reese's and Oreo have announced a groundbreaking collaboration, set to launch two new products: Reese's Oreo Cup and Oreo Reese's Cookie. This partnership, spearheaded by the vice president of the Oreo brand, Michelle Deignan, aims to redefine snacking leadership by tapping into fan requests. According to Deignan, "This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for" [2].

The Reese's Oreo Cup is a dual-layered white creme peanut butter cup with Oreo cookie crumbs, while the Oreo Reese's Cookie features Oreo chocolate sandwich cookies filled with Reese's peanut butter creme and Oreo cookie crumbs. Both products are expected to be available for presale starting August 18, with shipping commencing the week of September 2. The Reese's Oreo Cup will be available in king, standard, and miniature sizes, joining the Reese's portfolio as a permanent addition [1].

The collaboration marks a significant milestone for both brands, with Dan Mohnshine, vice president of US confection marketing for The Hershey Company, noting that it pushes the boundaries of chocolate and peanut butter, creating something unprecedented. The Oreo Reese's Cookies will be available nationwide starting September 2025, returning to shelves as part of the Oreo brand's portfolio in January 2026 [3].

This strategic partnership not only expands the product offerings of both brands but also signals a shift in the snacking market, with a focus on meeting evolving consumer demands. The success of these products could significantly impact the financial performance of both The Hershey Company and Mondelez International, Inc. [3].

References:
[1] https://shop.hersheys.com/our-brands/reeses/034000458134.html?srsltid=AfmBOopHFpk_z3SM_ZPn26KHnHMdrqt-1LkI7K2HontM57UAdA_WGQ7k
[2] https://www.usatoday.com/story/money/food/2025/07/30/oreo-reeses-collab-cookie-cup/85425600007/
[3] https://www.foodbusinessnews.net/articles/28750-hershey-mondelez-unveil-oreo-reeses-product-mashups