Reef Chain Partners with Crawley Town FC for Blockchain Integration in Sports

Reef Chain, a blockchain infrastructure provider, has announced a landmark three-year partnership with Crawley Town Football Club, commencing with the 2025-2026 season. This collaboration marks a significant milestone for Reef Chain as it expands into mainstream sports marketing, leveraging football’s global reach to introduce blockchain technology to new audiences worldwide. Reef Chain will feature prominently on Crawley Town’s home and away shirts, as well as across Broadfield Stadium and the club’s digital platforms.

Derek E. Silva, Chief Operations Officer of Reef Chain, emphasized the partnership's importance, stating that it represents a pivotal moment in their mission to bring blockchain technology into everyday life. Football's unmatched power to connect communities globally provides an ideal platform for showcasing how Reef Chain's technology can enhance real-world experiences. This partnership is not just about sponsoring a football club; it is about joining a community that shares values of innovation, accessibility, and forward-thinking approaches.

The collaboration provides Reef Chain with a unique platform to demonstrate its technology’s practical applications while reaching football fans across the globe. For a blockchain platform focused on user accessibility, partnering with a progressive English football club offers authentic engagement opportunities that extend far beyond traditional cryptocurrency communities. The partnership has particularly authentic foundations, with Silva having been an active member of the online WAGMI United community since 2022, regularly participating in match watchalongs with fellow supporters. The initial connection was facilitated by Entitled., WAGMI United’s primary community manager, who introduced Silva to Vice Chairman Ben Levin, leading to formal negotiations for this groundbreaking deal.

Through this partnership, Reef Chain will implement several innovative programs, including digital fan engagement experiences utilizing blockchain technology, community-focused initiatives benefiting local supporters and residents, and next-generation match-day experiences at Broadfield Stadium. The deal significantly enhances Reef Chain’s global visibility, particularly in European markets, while providing the platform to demonstrate real-world blockchain applications beyond traditional DeFi and trading use cases.

Preston Johnson, Co-Chairman of Crawley Town FC, highlighted the club's commitment to innovation in football, stating that Reef Chain represents exactly the kind of progressive partner they have been seeking. This partnership creates exciting possibilities for both organizations and their respective communities. Silva concluded that they have found the perfect partner in Crawley Town FC – a club that, like Reef Chain, isn’t afraid to innovate and try new approaches. Together, they will show the world how blockchain technology can enhance the beautiful game while building stronger communities both online and offline.

The formal unveiling of the partnership will take place at a home game at Broadfield Stadium near the beginning of the season, where Reef Chain will demonstrate some of the innovative technologies and experiences planned for the upcoming season. This collaboration is expected to set a new standard for how technology can be used to transform the sports experience, highlighting the growing trend of integrating blockchain technology into traditional sectors to enhance efficiency, security, and fan engagement.