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Reddit Seeks New Pricing Model with Google Amid AI Integration Discussions
ByAinvest
Wednesday, Sep 17, 2025 2:57 pm ET1min read
Reddit is in talks with Alphabet's Google to renegotiate its content-sharing agreement, seeking a dynamic pricing model that links Google-driven traffic to user engagement. The platform is exploring deeper integration with Google's AI products and wants to steer visitors deeper into its forums while delivering higher-quality datasets to partners. Reddit shares have surged 61% year-to-date, outperforming the NYSE Composite Index's 13% gain.
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