Reddit's AI-Powered Search: A New Era for Information Discovery
Harrison BrooksWednesday, Feb 12, 2025 7:18 pm ET


Reddit, the popular social news aggregation and discussion website, is set to revolutionize the way users search for information on its platform with the launch of Reddit Answers, an AI-powered search tool. This new feature, currently in testing with a limited number of users in the US, aims to make it faster, smarter, and more relevant for users to find information on Reddit.
Reddit Answers, which is expected to roll out to more languages and locations in the future, allows users to ask questions and receive curated summaries of relevant conversations and details across Reddit. The AI-powered tool generates well-formatted responses and shows links to its sources, making it easier for users to find valuable content on the platform.
One of the key advantages of Reddit Answers is its ability to source information directly from Reddit, allowing users to skip Google and get information directly from the source. This is particularly useful for users who want to find recent Reddit results, as Google is the only major search engine that shows recent Reddit results. Additionally, Reddit Answers can pick up on things happening on Reddit within minutes, according to spokesperson Tim Rathschmidt, so there's also a chance responses to your queries will have timely results.
However, Reddit Answers may not be the best for up-to-the-minute search, as it has been more useful as a jumping-off point to dig into a more general topic on Reddit rather than an up-to-the-minute search tool. While Reddit Answers is useful, it remains to be seen if it's good enough for users to change their habits around using Google to search for things on Reddit.

Reddit's decision to revamp its on-site search capabilities represents a bold, strategic move that could reshape the platform's future. As Reddit continues to refine its AI search capabilities, there are key factors to monitor, such as whether the AI feature delivers truly relevant results, how it impacts user engagement and brand visibility, and how users adjust to this shift in how they search for information.
At Found, our trademarked Everysearch™ approach empowers brands to navigate these shifts effectively. We help businesses create audience-first strategies, ensuring that your digital marketing efforts are precisely targeted and impactful in an ever-evolving digital environment.
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