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Reddit's New AI Launch Sends Stock Soaring, Analyst Bullish
ByAinvest
Tuesday, Jun 17, 2025 10:35 am ET1min read
Reddit's stock price has increased by 7% following the launch of new AI tools, bringing it back to its initial value of $126.5. The company's launch of new AI tools has made the author bullish on the stock, which was previously covered in mid-March with a buy recommendation.
Reddit, Inc. (NYSE: RDDT) experienced a notable 7% increase in its stock price, bringing it back to its initial value of $126.5, following the launch of new AI tools. This positive market reaction comes after the company unveiled two AI-powered advertising features at the Cannes Lions 2025, designed to enhance brand engagement by leveraging user conversations on the platform [1].The new tools, "Reddit Insights" and "Conversation Summary Add-ons," aim to provide marketers with real-time insights and positive user feedback, respectively. "Reddit Insights" offers real-time data for campaign planning, while "Conversation Summary Add-ons" integrates positive user comments directly beneath advertisements to demonstrate user sentiment [2].
This launch follows a recent period of market volatility for Reddit, with the stock price dropping 34% since December 2024 [5]. However, the company's AI initiatives are expected to drive revenue growth and improve advertising effectiveness, making the author bullish on the stock. The launch of these AI tools aligns with Reddit's broader strategy to leverage AI for enhanced search functionality and user engagement [1].
Despite the recent gains, Reddit's stock remains volatile, with concerns about potential competition from other social media platforms and AI-driven search features from companies like Google [3]. Investors should closely monitor the company's progress and the broader market trends to make informed investment decisions.
References:
[1] https://finance.yahoo.com/news/reddit-rddt-unveils-ai-powered-231317018.html
[2] https://seekingalpha.com/news/4458430-reddit-launches-ai-tools-to-improve-advertising-campaigns-for-brands
[3] https://www.investopedia.com/reddit-stock-gains-as-site-launches-ai-driven-tools-for-advertisers-11755231
[5] https://finance.yahoo.com/news/3-reasons-investors-love-reddit-040137682.html
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