Reborn Coffee Reports 32% Q2 Sales Increase for Company-Operated Stores

Reborn Coffee reported a 32% increase in average sales for company-operated stores in Q2-to-date, driven by strong demand, effective product mix, and improved operational efficiency. The company is optimistic about continued momentum in its retail and B2B channels. CEO Jay Kim attributed the progress to the ability to execute across multiple growth verticals simultaneously.

Reborn Coffee Inc. (NASDAQ: REBN), a leading specialty coffee retailer, has reported a significant increase in average sales for company-operated stores in the second quarter of 2025. The company's latest financial results indicate a 32% increase in sales compared to the same period last year, driven by strong demand, an effective product mix, and improved operational efficiencies. This performance underscores the company's rapid growth and strategic execution in global markets.

The growth is attributed to Reborn Coffee's ability to execute across multiple growth verticals simultaneously, according to CEO Jay Kim. The company's recent progress reflects its strategic initiatives in international market entry, product innovation, and franchise infrastructure development. CEO Kim stated, "We’re building not just a coffee brand, but a global lifestyle ecosystem."

Key developments that contributed to the strong sales performance include the entry into the Turkish market, which is expected to leverage seasonal consumer demand. The company is also finalizing its entry into the Turkish market in time for the peak summer demand. Additionally, Reborn Coffee is collaborating with Okayama Bakery to provide high-quality baked goods at select locations, aiming to increase average ticket size and elevate the customer experience.

The company is also making strides in its product offerings. Reborn Coffee's Ready-to-Drink (RTD) Cold Brew line, developed in partnership with Finlays, is entering the final stages of production. This line is expected to support a fully traceable, farm-to-RTD supply chain. Furthermore, Reborn Coffee is finalizing a direct sourcing agreement with Gualanday, a high-elevation coffee farm in Colombia, to supply premium Colombian green coffee beans.

Reborn Coffee is also investing in its brand's future by developing the Reborn Coffee Academy, a proprietary training and certification program designed to elevate the skills of baristas, franchise partners, and coffee enthusiasts across its global network. The Academy is envisioned as a multi-tiered program that will include internal certification pathways, franchisee onboarding modules, and courses for the public interested in deepening their coffee knowledge.

The company's branded store interiors are also in final production stages and will begin rollout to global locations, aiming to create a unified global aesthetic and reduce buildout time.

Reborn Coffee remains optimistic about continued momentum across its retail and B2B channels. The company's strong Q2 performance reflects its ability to execute across multiple growth verticals simultaneously, positioning it for continued growth and success in the specialty coffee market.

References:
[1] https://seekingalpha.com/news/4461871-reborn-coffee-sees-strong-q2-same-store-sales
[2] https://www.morningstar.com/news/globe-newswire/9483203/reborn-coffee-delivering-strong-store-second-quarter-sales-momentum-to-date-and-advances-global-growth-initiatives