Reborn Coffee to Pilot Cryptocurrency Payments in Southern California Locations.

Reborn Coffee Inc. plans to pilot cryptocurrency payment capabilities at select Southern California locations in 2025, adding the functionality to its existing Point of Sale platform. This represents the second phase of the company's digital asset strategy, allowing customers to use crypto in addition to traditional payment methods. The pilot aims to evaluate customer response and inform future applications.

Title: Reborn Coffee Inc. to Pilot Cryptocurrency Payments in Southern California

Reborn Coffee Inc. (Nasdaq: REBN), a leading specialty coffee retailer, has announced plans to pilot cryptocurrency payment capabilities at select Southern California locations in 2025. This initiative, which will integrate crypto payment functionality into the company's existing Point of Sale (POS) platform, marks the second phase of Reborn's digital asset strategy. The pilot program aims to evaluate customer response to crypto payments in a retail environment.

CEO Jay Kim highlighted that Southern California stores will serve as a testing ground to assess operational integration, transaction flow, and customer engagement. The pilot will inform future expansion decisions based on the evaluation results. The program's scope, timing, and outcome remain subject to change based on market conditions, regulatory requirements, and technical integration factors.

Reborn Coffee's digital asset strategy includes exploring blockchain-based tools and payment technologies. The company recently initiated a strategic review to evaluate the potential integration of regulated digital assets into its treasury management and operations. This review is exploratory and does not involve any formal agreements regarding digital asset acquisition or usage.

The pilot program for cryptocurrency payments follows Reborn's commitment to modernizing treasury practices and optimizing capital management. By leveraging blockchain innovation, the company aims to enhance treasury efficiency and diversify non-operating capital reserves.

Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, the company is redefining the coffeehouse model through its premium products and technology-forward initiatives.

References:
1. [1] https://www.stocktitan.net/news/REBN/reborn-coffee-to-pilot-crypto-payment-option-through-pos-at-southern-7bzoq1w1n0sd.html
2. [2] https://www.stocktitan.net/news/REBN/reborn-coffee-launches-strategic-review-of-regulated-digital-asset-14mz9yr7bfgp.html