Reborn Coffee & Finlays: A Brewing Success at Art Basel Miami Beach 2024

The art world and the coffee industry collided at Art Basel Miami Beach 2024, as Reborn Coffee and Finlays unveiled their limited-edition RTD cold brew line. This strategic partnership between a specialty coffee retailer and a global leader in premium tea and coffee solutions has created a unique sensory experience that appeals to coffee enthusiasts seeking quality, health-conscious options, and convenience.

Reborn Coffee, Inc. (NASDAQ: REBN) and Finlays have joined forces to launch a new ready-to-drink (RTD) 4th Wave Cold Brew product line, showcasing their commitment to innovation and quality. The collaboration has resulted in three distinct offerings: Miami Passion, a tropical fusion of Reborn Cold Brew and passion fruit; Signature Blend, a classic, rich cold brew crafted with precision; and Single-Origin Colombian Cold Brew, highlighting the finest coffee beans from Colombia.

The new RTD Cold Brew collection is set to launch in the first calendar quarter of 2025, promising a sensory experience that caters to the growing demand for healthier, convenient options in the fast-paced lifestyles of today's consumers. Reborn Coffee commissioned acclaimed Miami-based mixed-media artist Mira to create a unique, exclusive label design for the Miami Passion flavor. Known for her urban pop art style, Mira's vibrant creations embody the dynamic spirit of the Magic City. Her limited-edition label, Sunset Waves, captures the magic of Miami's iconic sunsets and its status as a hub of global passion.



The RTD cold brew coffee market continues to experience double-digit growth as consumers seek healthier, convenient options for their fast-paced lifestyles. Reborn Cold Brew stands out by delivering a smoother, less acidic coffee experience with natural ingredients, zero sugar, and bold caffeine flavors tailored to a new generation of coffee drinkers. The collaboration with Finlays ensures superior flavor and extended shelf life for RTD coffee beverages, thanks to their state-of-the-art cold brew extraction process.

Art Basel Miami Beach 2024 provided the perfect platform for Reborn Coffee and Finlays to launch their limited-edition RTD cold brew line. The event's global audience and art enthusiast demographic exposed the product to a diverse range of consumers, increasing its visibility and appeal. The collaboration with Miami artist Mira further enhanced the product's allure, as art enthusiasts are likely to appreciate the blend of premium flavors and vibrant artistry.



The event's association with luxury and high-end products also influenced the perception and desirability of the limited-edition RTD cold brew line. Art Basel, known for showcasing high-end art and products, lends an air of exclusivity and sophistication to the collaboration. This alignment with luxury further emphasizes the premium quality and craftsmanship of the cold brew line, appealing to discerning consumers seeking unique, high-quality products.

In conclusion, the partnership between Reborn Coffee and Finlays has resulted in a compelling limited-edition RTD cold brew line that combines premium flavors with vibrant artistry. The launch at Art Basel Miami Beach 2024 capitalized on the event's global audience and luxury association, increasing the product's visibility and appeal. As the RTD cold brew market continues to grow, Reborn Coffee and Finlays are well-positioned to capture a significant share of the market with their innovative and high-quality offerings.