Reborn Coffee Embarks on Strategic Review of Digital Asset Integration for Enhanced Treasury and Retail Operations.

Reborn Coffee has initiated a strategic review to assess the potential use of regulated digital assets in its treasury management framework. The review aims to enhance treasury efficiency and diversify non-operating capital reserves. The company remains committed to its aggressive global expansion plans and delivering exceptional specialty coffee experiences. No agreements have been made regarding the acquisition or use of digital assets, and any future decisions will be subject to Board of Directors approval and comply with SEC regulations.

Title: Reborn Coffee Initiates Strategic Review of Regulated Digital Assets

Reborn Coffee Inc. (Nasdaq: REBN), a leading specialty coffee retailer, has embarked on a strategic review to evaluate the potential integration of regulated digital assets into its treasury management framework. The review aims to enhance treasury efficiency and diversify non-operating capital reserves without compromising the company's core mission of delivering premium coffee experiences [1].

The initiative, announced on August 18, 2025, is an exploratory review only, with no formal agreements made regarding the acquisition or use of digital assets such as Bitcoin and Ethereum. The review aligns with Reborn Coffee's commitment to sound financial stewardship and capital optimization, as the company seeks to leverage modern, regulated financial instruments to strengthen its financial foundation [2].

CEO Jay Kim emphasized that while the company remains dedicated to expanding its global retail footprint and delivering exceptional specialty coffee experiences, this exploration is about ensuring its capital strategies keep pace with innovation while protecting shareholder value. Any future decisions will be subject to Board of Directors approval and will comply fully with U.S. Securities and Exchange Commission (SEC) regulations and public company disclosure requirements [1].

Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives [2].

The company's aggressive global expansion plans have recently been bolstered by a $1 million exclusive licensing agreement with Reborn Korea Co. to develop and operate Reborn Coffee retail locations throughout South Korea. This partnership will introduce Reborn's signature cold brew and café menu, adapting to Korean consumer trends and preferences [3].

The exploratory review of digital assets is part of Reborn Coffee's broader strategy to modernize its treasury practices and optimize capital management. The company remains committed to delivering the world’s finest coffee experiences while exploring innovative financial strategies to support its growth [1].

References
[1] https://www.stocktitan.net/news/REBN/reborn-coffee-launches-strategic-review-of-regulated-digital-asset-14mz9yr7bfgp.html
[2] https://www.globenewswire.com/news-release/2025/08/18/3135024/0/en/Reborn-Coffee-Launches-Strategic-Review-of-Regulated-Digital-Asset-Integration-in-Treasury-and-Retail-Operations.html
[3] https://stocktwits.com/news-articles/markets/equity/reborn-coffee-signs-1-m-licensing-agreement-to-expand-in-south-korea/chsRSnURdO9