The RealReal Expands to Houston: A New Store in Montrose Collective

The RealReal, the world's largest online marketplace for authenticated, resale luxury goods, is expanding its physical retail presence with a new store in Houston's Montrose Collective. This strategic move aligns with the company's broader strategy to tap into the growing demand for luxury resale goods in the region and solidify its position as the leading online marketplace for authenticated, resale luxury goods.

Houston, the fourth most populous city in the U.S., has a significant luxury market and a diverse economy driven by energy, healthcare, and technology. According to a 2021 report by Wealth-X and UBS, Houston has the third-highest number of ultra-high-net-worth individuals in the U.S. This affluent consumer base, coupled with the city's thriving cultural scene and arts community, creates a robust market for high-end fashion and accessories.

The RealReal's new store in Montrose Collective, a high-end shopping destination, further solidifies its presence in this affluent market. The store will serve as a showroom, allowing customers to touch, feel, and try on items before purchasing, enhancing the overall shopping experience. This physical presence can drive online sales as customers may prefer the convenience of ordering items they've seen in person. Additionally, the store can act as a collection point for consignments, streamlining the process for sellers and reducing shipping costs.

The Montrose Collective location can also attract new customers who may not have previously considered shopping at The RealReal, expanding the brand's reach and customer base. By leveraging these synergies, The RealReal can create a more integrated and seamless shopping experience for its customers, driving growth and market share.

The RealReal's expansion to Houston is driven by the city's growing affluence and demand for luxury goods. Houston's GDP per capita has increased by 15% since 2010, reaching $74,000 in 2020 (Bureau of Economic Analysis). This economic growth, coupled with a 10% increase in Houston's population over the same period, has created a larger market for luxury goods. The RealReal's entry into the Houston market capitalizes on this growing demand, as indicated by the 25% increase in luxury goods sales in the U.S. between 2019 and 2021 (Forbes).



The presence of major oil and gas companies in Houston, a city known for its wealth and high disposable income, creates a robust market for pre-owned luxury goods. The RealReal's expansion into Houston's Montrose Collective aligns with this trend. The city's affluent population, driven by the energy sector, has a strong appetite for luxury items, making it an attractive market for The RealReal's authenticated, resale luxury goods. The RealReal's unique business model, which unlocks supply from consignors and creates a curated marketplace for buyers, is well-positioned to tap into this demand.



The RealReal's expansion to Houston contributes to its broader strategy of increasing its physical retail presence. This move allows the company to tap into the growing demand for luxury resale goods in the region, as Houston's affluent population seeks sustainable and affordable luxury options. By establishing a physical presence, The RealReal can enhance customer experience, build brand awareness, and drive online sales through omnichannel integration.

In conclusion, The RealReal's expansion to Houston with a new store in Montrose Collective is a strategic move that aligns with the company's broader goals and the growing demand for luxury resale goods in the region. By leveraging the synergies between its physical store and online platform, The RealReal can create a more integrated shopping experience, attract new customers, and drive growth in the luxury resale market.