Real Brokerage Invests in Flyhomes, Enhancing Residential Real Estate Industry

The Real Brokerage Inc., a Canada-based technology-powered real estate brokerage company, has made an equity investment in Flyhomes, a Seattle-based real estate company. The investment is aimed at expanding the company's technology and agent-led experience in the residential real estate industry. The partnership will provide a seamless end-to-end home buying experience for consumers, including access to ancillary services such as mortgage and title services.

The Real Brokerage Inc., a technology-powered real estate brokerage company based in Canada, has announced a significant strategic move by acquiring Flyhomes' AI-powered consumer home search technology. The acquisition, part of a broader equity investment, aims to enhance the company's technology and agent-led experience in the residential real estate industry.

The acquisition includes Flyhomes' AI-powered consumer home search portal and related technology assets, which will be integrated into Real's forthcoming consumer-facing product, Leo for Clients. This integration promises to deliver a seamless, AI-driven experience for both agents and consumers, designed to simplify the home buying process.

Real's CEO, Tamir Poleg, commented on the acquisition, stating, "By bringing Flyhomes' consumer technology under the Real umbrella, we’re combining the best in real estate innovation to deliver a seamless, AI-powered experience—designed around people—for both agents and consumers." The acquisition is part of Real's broader mission to simplify the home buying process and enhance the agent and client experience through seamless, AI-driven technology.

Flyhomes' consumer portal, built with deep MLS integrations, real-time market insights, and an intuitive user-friendly interface, will be integrated into Real's platform. Additionally, through its subsidiary One Real Mortgage, Real will offer Flyhomes' flagship "Buy Before You Sell" financing solutions to agents and their clients. This integration represents another step forward in Real's strategy to streamline the transaction process and empower agents to offer more flexible, client-first mortgage products.

The acquisition is expected to be funded with existing cash on hand and is not anticipated to have a material impact on Real's financial results. The partnership is aimed at providing consumers with a seamless end-to-end home buying experience, including access to ancillary services such as mortgage and title services.

Real's proprietary agent-facing software platform, reZEN, which powers more than 120,000 transactions annually, will benefit from the integration of Flyhomes' consumer platform and engineering team. This integration allows Real to connect the dots between agent tools, client experience, and transaction flow, all in one intelligent ecosystem.

Flyhomes' CEO, Tushar Garg, expressed his excitement about the partnership, stating, "We built the world’s first purpose-built AI home search portal to challenge the status quo and deliver a fundamentally smarter home search and research experience. Its performance and the ingenuity of the engineering team behind it have exceeded all expectations, proving the platform’s potential to transform the consumer experience."

Both the acquisition and investment were funded with existing cash on hand and are not expected to have a material impact on Real's financial results.

References

[1] https://www.businesswire.com/news/home/20250701103078/en/The-Real-Brokerage-Acquires-Flyhomes-Consumer-Home-Search-Technology-to-Advance-AI-Driven-Home-Buying-Experience-Makes-Strategic-Investment