Ralph Lauren Introduces Ask Ralph, a Conversational AI Shopping Companion Powered by Microsoft Azure OpenAI.

Ralph Lauren has introduced "Ask Ralph," a new conversational AI shopping experience powered by Microsoft Azure OpenAI. The feature allows users to engage with Ralph Lauren's iconic style and receive personalized styling recommendations. Users can interact with Ask Ralph through simple prompts and refine the recommendations to align with their own style. The feature is rolling out to Ralph Lauren app users in the US, aiming to redefine the shopping experience for the next generation.

Ralph Lauren Corporation (NYSE: RL) has introduced "Ask Ralph," a groundbreaking conversational AI shopping experience powered by Microsoft Azure OpenAI. This innovative feature aims to redefine the shopping experience for Ralph Lauren app users in the United States, offering personalized styling recommendations and a more engaging shopping journey.

"Ask Ralph" utilizes advanced AI technology and natural language processing to understand open-ended prompts from users, providing tailored recommendations that closely mimic the experience of speaking with an in-store stylist. The feature is designed to inspire and engage consumers with Ralph Lauren's iconic take on style, offering multiple shoppable visual laydowns of complete outfits personalized to users' prompts.

The feature allows users to interact with "Ask Ralph" through simple, conversational prompts. For example, users can ask, "What should I wear to a concert?" or "Show me some women's Polo Bear sweaters." The AI responds by surfacing visually laid-out, complete Polo Ralph Lauren looks with styling tips, integrating content from across Ralph Lauren's digital channels. Users can also refine recommendations to align with their own sense of style and easily add individual elements of a look to their shopping carts or purchase the head-to-toe recommendation.

The development of "Ask Ralph" marks a continuation of Ralph Lauren's long-standing partnership with Microsoft, which began with the launch of one of the fashion industry's first e-commerce platforms. This new feature is part of Ralph Lauren's ongoing investment in AI and other technologies to enhance the consumer experience and optimize operations.

Shelley Bransten, Corporate Vice President of Global Industry Solutions at Microsoft, stated, "AI is transforming the way consumers get inspired, educated, and purchase from fashion brands around the world. We're proud to bring the combination of our trusted generative AI capabilities through Azure OpenAI together with Ralph Lauren's iconic brand to pave the way for an entirely new conversational commerce experience."

"Ask Ralph" is rolling out to Ralph Lauren app users in the U.S. beginning today on Apple and Android devices. The tool will continue to develop based on user engagement, with plans to release new features, expand to additional Ralph Lauren brands, and launch across more platforms in markets around the world.

References:
Ralph Lauren Introduces Ask Ralph, a New Conversational AI Shopping Experience; Powered by Microsoft Azure OpenAI, new Ralph Lauren App feature puts brand's iconic take on style in consumers' hands^[1] https://www.marketscreener.com/news/ralph-lauren-introduces-ask-ralph-a-new-conversational-ai-shopping-experience-powered-by-microsoft-ce7d59dcd98ff12d
Ralph Lauren Introduces Ask Ralph, a New Conversational ...^[2] https://www.businesswire.com/news/home/20250909690256/en/Ralph-Lauren-Introduces-Ask-Ralph-a-New-Conversational-AI-Shopping-Experience