Rainbow’s RNBW Token to Redefine DeFi Engagement by Q4 2025

Rainbow, a non-custodial cryptocurrency wallet provider, has announced plans to launch its native RNBW token by the end of 2025. The token is part of the project’s broader strategy to enhance its ecosystem, offering users new functionalities and incentives tied to wallet usage. The announcement, made via an X post, follows a period of rapid innovation, including real-time pricing updates, improved charting tools, and the integration of perpetual trading via HyperliquidThe Block^[1].

The RNBW token launch coincides with Rainbow’s Phase 3 roadmap, which emphasizes expanding DeFi capabilities and supporting additional blockchain networks. The team highlighted that the token will play a central role in incentivizing user engagement, building on the success of its existing points program, which was introduced in late 2023 to attract users away from competitors like MetaMaskThe Block^[1]. This initiative aligns with a broader industry trend of non-custodial wallets introducing native tokens to strengthen user retention and ecosystem governance.

MetaMask, a major competitor incubated by Consensys, has also signaled plans for a native token (MASK), with Consensys founder Joe Lubin stating during a podcast that the token’s launch is “sooner than you would expect.” Rainbow’s RNBW token is positioned to differentiate itself through its focus on user-centric features and a streamlined onboarding experience for decentralized finance (DeFi) participantsThe Block^[1].

The wallet’s development team emphasized that the RNBW token will integrate with upcoming upgrades, such as real-time balance tracking and enhanced price charting, to provide a more seamless user experience. While specific details about tokenomics, distribution mechanisms, and use cases remain undisclosed, the team indicated that further announcements will follow closer to the Q4 launch datePhemex News^[2].

Rainbow’s growth trajectory has been supported by strategic funding and partnerships. In 2022, the project secured an $18 million Series A led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. The funding has enabled Rainbow to compete with established players in the non-custodial wallet space while prioritizing user acquisition through gamified incentives like its points programThe Block^[1].

The RNBW token’s launch is part of a broader wave of innovation in the crypto wallet sector, where native tokens are increasingly being used to decentralize governance and reward community participation. Analysts note that Rainbow’s focus on usability and DeFi integration positions it to capture market share as institutional and retail users seek more flexible and incentive-driven tools for managing digital assetsThe Block^[1].