QVC Unwraps 'Christmas in July' Lineup with Elton John, Martha Stewart, Kathy Hilton and More

QVC kicks off its 38th "Christmas in July" celebration with a star-studded Merrymakers lineup, including Elton John, Martha Stewart, Kathy Hilton, Kim Gravel, and Babs Costello as Chief Cheer Officer. Hundreds of specially priced items will be available across various categories, including décor, gourmet food, fashion, and beauty. The month-long event will feature exclusive content, curated picks, and insider tips to make the season bright. Babs Costello will lead the festivities as Chief Cheer Officer, sharing gifting inspiration and cheer-filled content designed to spark holiday magic.

QVC, a leading live social shopping platform, has kicked off its 38th annual "Christmas in July" celebration. The month-long event, which runs from July 1 to July 31, is designed to bring the holiday spirit to consumers earlier than usual. This year's celebration features a lineup of notable Merrymakers, including Elton John, Martha Stewart, Kathy Hilton, Kim Gravel, and Babs Costello, who has taken on the role of Chief Cheer Officer (CCO).

The event promises a variety of specially priced items across multiple categories, including décor, gourmet food, fashion, and beauty. These items are perfect for gifting loved ones or treating oneself. Throughout the month, QVC's Merrymakers will share exclusive content, curated picks, and insider tips to help customers make the most of the holiday season.

Babs Costello, a Q50 Ambassador and entertainment expert, leads the festivities as Chief Cheer Officer. She will be sharing gifting inspiration, seasonal style finds, and cheer-filled content to spark holiday magic. "There's nothing like the joy of giving, and with QVC's 'Christmas in July,' you don't have to wait until December to feel it," said Costello. "I'm thrilled to help bring the fun, the sparkle, and the spirit of the season to life all month long."

Key highlights of the "Christmas in July" celebrations include:

- Kathy Hilton: Known as the 'Queen of Christmas,' Hilton joins the celebration on July 12 with her holiday styling tips and a decorated tree exclusively for QVC, which will debut across social channels.
- Kim Gravel: A Q50 Ambassador and tastemaker, Gravel is debuting an all-new "Christmas in July" drop for her LWYA décor line, including trees, wreaths, pillows, and room accents.
- Elton John: The legendary musician brings his signature glamour with a luxurious line of candles and reed diffusers in partnership with Slatkin + Co.
- Martha Stewart: Stewart offers a curated guide of holiday must-haves and hosting tips, both naughty and nice, featuring timeless and tasteful picks.

Additionally, the event features a programming event on QVC's free TV streaming service, QVC+, and HSN+. Throughout July, viewers can enjoy series premieres like "Wrapped!," an original gift-wrapping gameshow hosted by Ricki Lake, and new episodes of shows like "Busy This Week," "Gift Boss," and "Open Invitation."

To keep the festivities going, fans can enter the Merrymaker Sweepstakes, which begins on July 17. By following both QVC and Babs Costello on Instagram and responding with #QVCCIJgiveaway on a dedicated QVC and Babs Costello Instagram post, fans can win a festive curation of Babs' picks from QVC's "Christmas in July" product lineup.

QVC, based in West Chester, Pennsylvania, was founded in 1986 and has retail operations in the U.S., the U.K., Germany, Japan, and Italy. It reaches over 200 million homes via 13 TV channels and millions of customers via its streaming experience and social media platforms.

References:
[1] https://finance.yahoo.com/news/qvc-kicks-off-christmas-july-120400459.html
[2] https://www.prnewswire.com/news-releases/qvc-kicks-off-christmas-in-july-with-star-studded-merrymakers-lineup-elton-john-martha-stewart-kathy-hilton-kim-gravel-and-babs-costello-as-chief-cheer-officer-302500705.html