Qualtrics & SAP: A Powerful Partnership for Employee Experience

In the ever-evolving landscape of employee experience management (EXM), two industry giants have joined forces to create a formidable alliance. On January 22, 2025, Qualtrics and SAP announced a new partnership aimed at helping organizations deliver exceptional employee experiences. This strategic collaboration combines the strengths of both companies, offering customers a comprehensive suite of solutions to enhance employee engagement, productivity, and retention. Let's delve into the details of this partnership and explore the strategic advantages it brings to both companies and their customers.



A Match Made in Heaven

The partnership between Qualtrics and SAP is a natural fit, as both companies share a common goal of empowering organizations to understand and improve their employees' experiences. By integrating Qualtrics' XM for Employee Experience with SAP SuccessFactors, the two companies have created a powerful platform that enables organizations to gain real-time insights into employee sentiment, identify areas for improvement, and make data-driven decisions to enhance employee engagement and productivity.

Enhanced Product Offerings

The integration of Qualtrics' EXM capabilities with SAP SuccessFactors' robust HR platform creates a comprehensive suite of solutions for managing the employee lifecycle and experience. This combined offering enables customers to gain deeper insights into employee sentiment, improve engagement, and drive better business outcomes. Some of the key features and benefits of this partnership include:

1. Improved employee engagement and intent to stay: By combining the strengths of both platforms, organizations can gain a holistic view of their employees' experiences, enabling them to identify and address issues that may impact engagement and intent to stay. This can lead to improved employee satisfaction, reduced turnover, and increased productivity.
2. Enhanced manager effectiveness: The integration allows managers to access real-time feedback and insights, enabling them to make informed decisions and take action to improve their team's experiences. This can lead to better communication, increased collaboration, and improved team performance.
3. Informed people decisions: By providing a continuous stream of data and insights, the partnership enables organizations to make data-driven decisions about talent management, such as hiring, development, and retention strategies. This can help organizations attract and retain top talent, and build a more skilled and engaged workforce.
4. Improved technology experiences: The integration of Qualtrics' Employee Technology Experience solution with SAP SuccessFactors allows organizations to understand how technology investments, resources, and services are impacting their employees. This can help organizations adapt their technology to better meet employee needs, improve employee satisfaction, and maximize employee adoption of new technology.
5. Better understanding of employee sentiment: By leveraging Qualtrics' AI-powered natural language understanding, organizations can rapidly analyze employee feedback and obtain clear and actionable insights. This can help organizations identify patterns and trends in employee sentiment, and take proactive steps to address any issues that may arise.
6. Improved support processes and quality: By monitoring feedback throughout transformation projects and gathering insights from the teams responsible for implementation and the employees impacted, organizations can improve ongoing IT support processes, quality, and perception. This can lead to better service offerings, increased employee satisfaction, and improved overall business performance.



AI-Driven Innovations

The partnership introduces new AI-powered features, such as Qualtrics Assist for Employee Experience, Qualtrics Comment Summaries, and Qualtrics Conversational Feedback. These tools help organizations analyze employee feedback more effectively and take data-driven actions to improve EX. By leveraging these AI capabilities, customers can quickly identify trends, address pain points, and enhance the employee experience.

A Competitive Edge

The new partnership between Qualtrics and SAP significantly impacts the competitive landscape in the EXM market. By combining the strengths of both companies, the partnership provides a powerful, data-driven approach to understanding and improving employee experiences. This collaboration enables organizations to gain real-time insights into employee sentiment, make informed decisions, and take action to enhance employee engagement, productivity, and retention.

In conclusion, the partnership between Qualtrics and SAP offers a compelling value proposition for customers, combining the strengths of both companies to create a comprehensive suite of solutions for managing the employee lifecycle and experience. By leveraging the power of both platforms, organizations can gain deeper insights into employee sentiment, improve engagement, and drive better business outcomes. As the EXM market continues to evolve, this strategic alliance positions Qualtrics and SAP as a strong competitor, setting them apart from other players and enabling them to better serve their customers.