Qualcomm Unveils Snapdragon's AI Powerhouse to Rival Apple and Intel
Qualcomm has introduced a more powerful processor aimed at providing smartphones with laptop-like performance, assisting these devices in leveraging new artificial intelligence (AI) tools. At an event in Hawaii, the company unveiled the latest Snapdragon series, featuring its self-developed Oryon processor design. Qualcomm claims this chip is 45% faster and more energy efficient than its predecessor.
Dominant in the Android-operated mobile device market, Qualcomm's technological advancements play a crucial role for global smartphone manufacturers competing with Apple. The shift to in-house processor design reflects CEO Cristiano Amon's strategy to invest in self-researched technology, moving away from reliance on Arm Holdings Plc designs under previous leadership.
Developed by engineers brought in through Qualcomm's acquisition of the startup Nuvia, the Oryon processor is now a central component of the company's laptop chip sales. These devices, referred to as "AI PCs," are being highlighted by software giants like Microsoft as a means to showcase new AI functionalities. This development poses a challenge to Intel's dominance in the personal computer processor market.
Qualcomm indicates that the new Snapdragon-equipped smartphones will significantly enhance capabilities in running generative AI software. The launch of this advanced chip reflects a strategic commitment to self-driven innovation, aiming to maintain competitiveness and leadership in the rapidly evolving tech landscape.