Qualcomm Optimizes Content Supply Chain with Adobe GenStudio's Generative AI

Qualcomm has partnered with Adobe to optimize its content supply chain with generative AI using Adobe GenStudio. The tool will streamline the production, activation, and measurement of personalized experiences, enabling teams to produce high-quality, tailored content faster and more efficiently. With GenStudio, Qualcomm can create and customize thousands of assets every week to deliver impactful campaigns and unlock productivity across the marketing organization.

Qualcomm Incorporated (Nasdaq: QCOM) has announced a strategic partnership with Adobe (Nasdaq: ADBE) to leverage generative AI for optimizing its content supply chain. The collaboration involves the use of Adobe GenStudio, a comprehensive content supply chain solution that integrates AI to enhance content creation workflows. This partnership aims to streamline the production, activation, and measurement of personalized experiences, significantly boosting productivity and creativity within Qualcomm's marketing organization.

Adobe GenStudio will be employed across various applications, including Adobe GenStudio for Performance Marketing, Adobe Express, Adobe Firefly, Adobe Experience Manager (AEM), and Adobe Workfront. These tools will enable Qualcomm to create and customize thousands of marketing assets each week, ensuring high-quality, on-brand content tailored to different audiences. For instance, Adobe GenStudio for Performance Marketing will help create, resize, and translate content for various marketing channels, while Adobe Express will act as a self-service tool for on-the-fly asset creation and customization. Adobe Firefly will be used to generate on-brand imagery, and Adobe Experience Manager will facilitate the activation of different content experiences.

The partnership also includes the use of Adobe Workfront for work management and Marketo Engage for marketing automation, allowing Qualcomm to align content experiences with customer behaviors and drive better targeting. This integrated approach will enable Qualcomm to meet the growing demand for content across digital channels, ultimately enhancing its marketing efforts in a crowded, attention-based economy.

Don McGuire, senior vice president and chief marketing officer of Qualcomm Incorporated, noted, “Qualcomm has delivered technology breakthroughs for over 40 years, and we are now in a unique position to power the next era of AI transformation. Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently, unlocking new levels of productivity and creative impact across the marketing organization.”

Varun Parmar, general manager of Adobe GenStudio and Firefly Enterprise, added, “Achieving personalization at scale is a major growth lever for businesses, but inefficient content supply chains often slow down an organization’s ability to customize experiences across audiences. Adobe GenStudio uniquely brings together AI, creativity, and marketing solutions to overcome these roadblocks, dramatically increasing output while maintaining a high bar for quality.”

By partnering with Adobe to optimize its content supply chain, Qualcomm is demonstrating how marketers can drive business forward in today’s competitive landscape. This strategic move underscores Qualcomm's commitment to leveraging cutting-edge technology to enhance its marketing capabilities and stay ahead in the market.