Quad/Graphics Ranks 26 on MM+M Agency 100 Healthcare Marketing List

Quad/Graphics has been ranked 26 among the top healthcare marketing firms in North America according to the 2025 MM+M Agency 100. The company's integrated marketing solutions help health brands create meaningful connections with consumers through omnichannel marketing experiences that engage online, at home, and in-store. Quad has served clients such as Abbott, Cigna Healthcare, and UnitedHealthcare for over 20 years.

Quad/Graphics, Inc. (NYSE: QUAD) has been recognized for its expertise in healthcare marketing, securing a spot at number 26 in the 2025 MM+M Agency 100 ranking. This marks the second consecutive year that Quad has been included in this prestigious list, which is based on North American revenue. The company's robust and integrated solutions have proven effective in helping health brands achieve their marketing objectives, whether they are launching or refreshing a brand, increasing media presence, or seeking a full-service agency of record.

Jennifer Hickman, Head of Strategy and Growth of Health for Quad, highlighted the company's unique position in the market. "Quad's heritage as a leading print manufacturer, combined with the omnichannel expertise and performance background of our media agency, Rise, and the brand strategy and design expertise of our creative agency, Betty, positions us to help marketers in the health industry create meaningful connections with their consumers," she said.

The company's solutions focus on creating omnichannel marketing experiences that engage consumers across various touchpoints, including online, at home, and in-store. According to a recent study conducted by The Harris Poll, commissioned by Quad, 78% of Gen Z and Millennials say that physical mail prompts them to visit physical stores. Additionally, 78% of respondents appreciate brands adding digital touchpoints to enhance physical shopping experiences.

Quad's experience in the healthcare industry spans over two decades, with notable clients including Abbott, Cigna Healthcare, CVS Health, Humana, Nicklaus Children's Hospital, and UnitedHealthcare. In 2024, the company served more than 138 health clients across all sub-verticals, with 27 being agency-of-record relationships and an additional 24 new health-industry accounts.

Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients, including industry leaders in commerce, financial services, and health. The company is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.

References:
[1] https://www.prnewswire.com/news-releases/quad-earns-a-spot-on-mmm-agency-100-at-no-26-302479522.html