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PVH Corp. (NYSE: PVH), the parent company of iconic brands Calvin Klein and Tommy Hilfiger, delivered a resilient Q1 2025 earnings report, showcasing record gross margins and disciplined financial execution. Yet beneath the surface, the company faces margin headwinds that, if navigated successfully, could unlock significant upside for investors. Here's why now is the time to consider PVH as a compelling value play.
PVH reported Q1 revenue of $2.37 billion, narrowly exceeding forecasts, while EPS hit $3.27—just $0.03 above expectations. The standout metric was gross margin, which surged to a record 59.4%, reflecting improved cost management and pricing power. Free cash flow of nearly $600 million further underscored financial strength, while $500 million in stock repurchases signaled confidence in the company's undervalued shares.
But the real story lies in the margin pressures and how PVH is addressing them.
PVH's Q1 operating margin is projected to dip to 8-8.5%, down from prior-year levels, due to several factors:
1. Input Cost Inflation: Rising raw material and freight expenses, exacerbated by supply chain disruptions.
2. Brand Transition Costs: Calvin Klein's global product integration, while strategically vital, caused short-term margin drag.
3. Currency Headwinds: A weaker dollar and unfavorable exchange rates, particularly in Europe.
Yet these challenges are neither irreversible nor unprecedented. Calvin Klein's product streamlining is expected to resolve by 2026, and the company has already begun to offset costs through pricing adjustments and operational simplification.
The PVH+ Plan, the company's growth blueprint, is the linchpin of its turnaround. Key initiatives include:
- Brand Reinvention: Calvin Klein's partnership with Bad Bunny generated 29 million Instagram impressions in 48 hours, while Tommy Hilfiger's collaborations with Sofia Richie Grange and Stray Kids amplified global appeal.
- Digital and DTC Dominance: Direct-to-consumer sales in North America and Europe are surging, with Tommy Hilfiger's U.S. DTC stores growing for two consecutive quarters.
- Regional Rebound: Europe's fall 2025 wholesale orders grew low-single digits, signaling a recovery from earlier cuts aimed at prioritizing brand health over volume.

Despite Q1's margin pressures, PVH's stock surged 18% post-earnings, nearing its 52-week high. Yet the valuation remains compelling:
- P/E Ratio of 5.23x: Far below the apparel sector's average of 12-15x, suggesting the market undervalues its long-term brand strength.
- Fair Value Upside: Analysts cite a potential 30% premium to current prices, driven by margin recovery and buybacks.
PVH's Q1 results highlight a company balancing near-term pain for long-term gain. With iconic brands, a disciplined financial strategy, and a valuation that ignores its structural advantages, this is a rare opportunity to buy a fashion powerhouse at a discount.
Investors seeking a leveraged play on luxury apparel's recovery—and a company poised to capitalize on its brand equity—should act swiftly. The margin pressures are temporary; the upside is not.
Action Item: Consider a position in PVH now, before the market catches up to its undervalued potential.
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